Will we ever again see something from Apple that truly changes the market?
We think Apple’s newest updates may be early signs it is, in fact, looking to get back on the map as a “business model innovator”. This describes how an organisation creates, delivers and captures value through business activities.
As University of Pennsylvania’s Wharton School professor Raffi Amit explains, Apple has renewed its business model many times – from changing the music industry with Apple Music, to creating a community of independent app providers through the App Store.
A pro-hygiene smartwatch
In today’s COVID-19 world, Apple’s new watch OS7 (expected to be released later this year) will offer automatic handwashing detection.
Motion sensors, the microphone (which will listen for water sounds) and on-device machine learning will detect when a user is washing their hands. The watch will then start a 20-second timer.
By monitoring the frequency and duration of handwashing, preventative health care will be in the hands of users.
Apple uses its wealth of consumer trend data, combined with advances in machine learning, data and analytics to offer an intensely human experience to suit users’ lifestyles. By focusing on the customer’s journey, Apple is in a unique position to create products with superior customer value.
For the WatchOS 7’s handwashing feature, the customer journey starts by reminding users to wash their hands when they get home. The health app monitors the process, even detecting if a user stops prematurely. By focusing on each step of this “journey”, Apple aims to provide peace of mind and address customer anxieties during the pandemic.
In the market of fashionable wearables, Apple’s smartwatch dominates. Last year, the Apple Watch outsold the entire Swiss watch industry.
In line with a strong trend towards personalisation, Apple’s WatchOS 7 also offers customisable watch faces, sleep tracking, improved workout apps with dancing and several built-in acoustic health features such as monitoring ambient sound levels.