Marketing and the Older Consumer
Research commissioned by SBS to explore the experience of older consumers was conducted by Kate Westberg, Mike Reid and Foula Kopanidis. Some of the results were highlighted in a media release issued by SBS. For the full release, please see more here.
For media coverage, see the following links:
https://www.bandt.com.au/study-australians-55-dismiss-advertising-stereotypes/
https://www.marketingmag.com.au/news-c/news-advertising-stereotyopes-elderly/
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.
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