How do you develop impactful strategies to encourage behaviour change?

That was the challenge explored at the Consumer Wellbeing Research Group’s inaugural industry seminar on October 22nd, featuring guest speaker Jeffrey Jordan from US behaviour change agency Rescue.

Part of the psychological process of convincing someone to change is to make it feel achievable, appealing, and realistic, Jeffrey told the seminar audience. His presentation, “Stories and strategies that change people” also stressed the importance for social marketing programs to facilitate the change process by telling stories about how the new behaviour benefits people through the lens of their own reality.

The seminar was attended by over 60 people – including our research partners, staff and students – all interested in gaining insight into successful approaches to behaviour change.