Albanese’s review into betting ads must target every digital avenue, not just gametime: RMIT expert

Albanese’s review into betting ads must target every digital avenue, not just gametime: RMIT expert

A marketing expert is available to talk about the big task government has ahead in its fight against gambling ads, as pressure builds for a ban.

Dr Lauren Gurrieri, Associate Professor, School of Economics, Finance and Marketing

Topics: gambling, sports betting, technology, advertising, consumer wellbeing

"Gambling marketing is pervasive and is increasingly becoming normalised as part of sporting culture more broadly. 

“Dutton’s call to ban sports betting advertising during and on either side of the broadcast is an important step in the discussion towards decoupling this association. However, it won’t be enough to deter people.

“Every year the gambling industry continues to up its investment in advertising. According to Nielsen Research, Australia’s gambling industry increased its spend on advertising by almost $200m in 10 years (2011-2021). And that’s excluding in-stadium advertising or sponsorships.”

"While the regulation of sports betting advertising on traditional media, such as television, remains important for addressing gambling risks and harms, digital marketing has presented new and intrusive ways for gambling companies to reach consumers and influence their behaviours.

“Gambling companies are increasingly using technology to develop sophisticated marketing tactics that existing regulations and codes struggle to keep pace with.

"Consumers using apps designed by gambling companies can watch live streams of sporting broadcasts within the platform itself. 

“This creates an integrated sports and betting experience that may be more challenging to regulate.

"This highlights that policy makers need to be attentive to the raft of promotional techniques that constitute the highly saturated gambling marketing environment.

"Albanese’s review will need to need to consider the existing, new and future tactics the gambling industry use to target and gain consumers.”

Dr Gurrieri's focus includes gender, consumption and the marketplace, inequalities in consumer culture, consumer activism and resistance, and consumer well being and social change.

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General media enquiries: RMIT Communications, 0439 704 077 or news@rmit.edu.au

19 May 2023

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19 May 2023

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