A Roadmap to Recovery: Reactivating your Business, Rebuilding your Melbourne

A Roadmap to Recovery: Reactivating your Business, Rebuilding your Melbourne

Ensure a successful 2021 for your business.

Our short, intensive business transformation course empowers Small Medium Businesses in Melbourne CBD & Docklands to grow by finding and successfully reaching new customers.

Delivered in partnership with the City of Melbourne's Inner-City Business Support Initiative, this FREE two-week course is short and sharp, giving you practical solutions that can be implemented immediately. 

What's on offer?

Course Outcomes

  • Apply a critical view to your current customers to understand how their needs have changed
  • Learn techniques to identify new customers in your market
  • Gain skills to deepen your understanding of your customer’s needs and pain-points
  • Plan and conduct actionable customer research
  • Craft customer personas to help you and your team align
  • Develop a customer-centred marketing plan to reach your target customers

We’re delivering a hands-on experience

Day 1:

8:30am: Coffee, arrive, register

9:00am –12:30pm: Workshop

Note: part of day 1 will be crafting a customer research plan that you’ll do in your own time


Day 2: Monday

8:30am: Coffee, arrive, register

9:00am –12:30pm: Workshop

Online Content
Will support your in-person learning. Available to you for 6-months

This course is for businesses who: 

  • Want innovative, human-centred ways to respond to their customer’s changing needs
  • Want to learn simple and actionable ways to find new customers and market to them
  • Want to meet and learn from like-minded business owners
  • Own or run a small-to-medium business in Melbourne’s CBD or Docklands

Keep these in mind when you complete your application form

Group 1: Starts Monday 24th May

Applications close:
Sunday 23 May

Applicants notified:
Monday 24 May

Week 1 in-person event:
Monday 31 May, 2021

Week 2 in-person event:
Monday 7 June, 2021


Group 2: Starts Monday 7th June

Applications close:
Sunday 6 June

Applicants notified:
Monday 7 June

Week 1 in-person event:
Monday 14 June, 2021

Week 2 in-person event:
Monday 21 June, 2021



RMIT Activator,
Building 98, Level 2
102 Victoria St, Carlton VIC 3053



  • 8:30am – 12:30pm on the Mondays outlined
  • Some work to be done in your own time

A fresh start!

What customers are looking for has changed over COVID-19.

This fast-paced, 2-week course will teach how to use human-centred design to grow your customers and craft an effective and measurable marketing strategy.

You will receive:

  • Dedicated coaches for the ½ day workshops
  • Unlimited 6-month access to online content
  • 2 in-person workshops
  • Interactive workbooks
  • Compatibility across multiple platforms & devices
  • Certificate of completion


  • Discounted joining fee for Activator Connect
  • On-demand masterclasses

Cut through the noise

Cut through the noise and grow your customers quickly with our fast-paced, two-week course to find and reach new customers.

This course has been designed specifically by small business experts for small businesses.

With a hybrid delivery of half-day workshops and online content, you will find yourself wanting more!

You will have access to the content for six months after your competition date.

Key Selection Criteria

Who is eligible to apply?

To access business support services businesses must:

  • have a valid Australian Business Number (ABN).
  • an appropriate legal structure, such as an Australian registered company, business cooperative or partnership.
  • employ people, up to 50 FTE employees and be a participant in the Commonwealth Government’s JobKeeper Payment scheme be a ‘bricks and mortar’ business impacted by COVID-19 and located within the City of Melbourne municipal boundary, and within the post code areas of the CBD (3000), World Trade Centre (3005), Docklands, (3008) or Southbank (3006). Businesses physically located within co-working spaces, must be able to demonstrate they are located in this space at least 50% of the year.

More information on selection criteria can be found here

Melbourne Inner-City Business Support Program Partners

RMIT Activator logo

The health, safety and wellbeing of the RMIT community is our absolute priority and we are continuing to take advice and guidance from the relevant authorities. RMIT Activator activities, events and programs will be delivered in line with the latest health advice, including adherance to social distancing requirements.

aboriginal flag
torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer