As demand for a workforce with digital skills and capabilities continues to intensify, RMIT and Adobe have joined forces and co-designed three new digital marketing courses to close a growing skills gap.
Adobe Asia-Pacific Senior Director of Public Sector and Education Tony Katsabaris said the new courses would combine Adobe’s leadership in digital marketing and RMIT’s commitment to delivering education that actively addressed the needs of Australian industry.
“In order for Australia to remain competitive in the global economy, it is imperative that we address education needs in the digital space,” Katsabaris said.
“RMIT and Adobe share values of innovation and creativity, and we believe this partnership will continue to find exciting new ways to benefit Australia’s businesses and workforce.”
Three new courses will be made available through RMIT Online: Digital Marketing Strategy, Marketing Analytics and Insights and Artificial Intelligence (AI) and Emerging Technologies for Strategic Marketing.
Students taking the courses will be asked to address real-world problems through their studies with the guidance of mentors, student advisors and a course manager.
RMIT Online CEO Helen Souness said co-designing courses with leading industry players like Adobe was an increasing area of focus.
“This is an exciting addition to our rapidly expanding portfolio of short, future skills courses,” she said.
“The new partnership involves the creation and delivery of practical and applied content to ensure students are equipped with future skills that are essential for the growing digital economy.
“Industry is the right place for us to look for this content, and we’re pleased to partner with Adobe to help professionals navigate their way through the changing world of work.”
Find out more at learn.rmitonline.edu.au
Further information:
Each course runs for six to eight weeks
- The Digital Marketing Strategy course commences on 20 August
- The Marketing Analytics and Insights course commences on 1 October
- The AI and emerging technologies for strategic marketing course commences on 5 November
Story: Karen Phelan
