Fashion students launch new collection in Myer

Fashion students launch new collection in Myer

Vocational Education Merchandising students have partnered with major Australian retailer Myer and its home brand Basque to create a fashion collection in stores now.

Created using sustainable materials, the new range launched in late 2022 and is a culmination of 10 months’ work from fashion students across the College of Vocational Education and College of Design and Social Context, featuring contributions from students in Screen and Film, Photography, Graphic Design and Fashion Styling courses.

As part of the experience, students conceptualised and designed the collection and contributed to the fashion shoot which will be part of the marketing campaign for the new range. 

The design, photoshoot and editing process had input at every stage from the team at Myer, who provided feedback and insights from an industry perspective, helping the students finetune their work and create a high-quality final product.

2 female models standing in front of a plant archway Created using sustainable materials, the range is the culmination of 10 months’ work from RMIT students. Source: RMIT

Photography student Tilly Parsons said they did a lot of pre-production work to make the shoot successful.

“This included looking for models, sorting out the design of the space, looking for a studio and also liaising with Myer to see what they wanted, versus what we had in mind,” said Parsons.

 “It’s been a really great opportunity to have our works displayed in a place like Myer. I’d love to do more fashion shoots, as well as more collaborations like this, over my career.”

Fashion and Textiles Program Manager Katrina Rose said RMIT and Myer’s partnership has been going 15 years strong and continues to grow.

“The partnership with Myer has been going for a long time. In Vocational Education, we’ve partnered with them in Womenswear for about 15 years. It’s something that’s been growing, and we’re finally seeing the fruition of it for our students,” said Rose. 

“Last year our students impressed the Myer designers with their work and it was agreed to take the partnership a step further.”

“The students are usually doing the marketing, the strategy, the customer research side of things. This time however, they’ve been able to contribute in a significant way to the product design process as well.” 

“The students have gone into Myer, worked through that whole process, how they put a product together, the realities of costing and of course, sustainable sourcing.”

2 female models posing in front of a plant archway RMIT students across multiple disciplines worked together to capture the finished collection. Source: RMIT

Myer’s General Manager of Merchandise, Annabel Talbot, said “We are thrilled to be working with such inspiring Australian talent as they begin to launch their fashion design. 

“It has been such an honour for the Myer team to work so closely with such exciting up-and-coming talent and provide them with an experience the process of seeing their designs go from concept to clothes on our shop floors. 

“We are really looking forward to continuing to partner and empower young designers through this partnership and can’t wait to see our customers celebrate these fantastic designs.”

Mish Eastman, Deputy Vice Chancellor Vocational Education and Vice-President, said the partnership is a great example of the mutual benefits of industry working with RMIT. 

“Not only do our Vocational Education students get practical hands-on experience participating in projects like this, but big brands like Myer also get the benefit of a fresh perspective from students who are on the cutting-edge of fashion,” said Eastman. 

“Our student talent is uniquely RMIT and one of our biggest assets.” 

 

The collection is now available in Myer stores and online.

 

Story by Finn Devlin

Photography by RMIT

31 January 2023

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