Designing for the way we move: RMIT student excels at Ford

Designing for the way we move: RMIT student excels at Ford

RMIT Industrial Design (Honours) student Issac Ballenger made the most of an opportunity to do a placement with the Ford Motor Company, designing and modelling a car in response to an industry brief.

Issac completed his Work Integrated Learning (WIL) placement with Ford as part of his final year of Industrial Design. He explained that the experience working with Ford has had a transformative effect on his education and career outlook.  

“I feel I now have a better understanding of how my ideas may actualise in the real world. I think that understanding and experience is invaluable,” he said.  

“More importantly, I feel that I matured a lot as a designer. Sitting inside a real, world class design environment really pushed me. Being surrounded by that standard every day, in the studio, in reviews, in the work pinned up on the wall, quietly raised my own bar without me even noticing it happening.” 

“I saw the quality of my work grow exponentially and I'm really proud of what I've been able to achieve in such a short time.” 

Issac said that being able to see and understanding how real-world projects develop, as well gaining other experiences that can’t be had alone or in the classroom, were the key highlights of his time with Ford. 

Issac doing a presentation

“To be a fly on the wall of real program work and to listen to a collection of designers with combined decades of global experience is unique and special,” he said. 

“Watching a complex tapestry of specialist teams work together really taught me how transport design is a team sport.” 

“Especially with university work, you're often working alone. This opportunity really taught me how to collaborate with a broader team and use that to accelerate my project into something I never expected.” 

During his time at Ford, Issac was asked to respond to a brief for a 2050 Ford mobility solution. He designed an overland vehicle, inspired by the ideas of solitude and reconnecting with your environment. 

“The idea came from a friend who - weighed down by life’s pressures - drove off in his Ute for a weekend, and came home revitalised,” he explained. 

“As our lives grow busier and more connected, I believe we need equal time to switch off. Shaped by my own two-week hike through New Zealand, the vehicle is a tool for experiencing nature, built to tread lightly on the places it takes you.”  

“It takes its cues from a hiker: tough, rugged footwear below and light technical fabrics above. Layers peel away like a hiker’s gear, and the open cabin asks occupants to take whatever the weather brings, keeping them insulated but never isolated.” 

“That feeling of hardship and gratitude, of suddenly appreciating a warm bed and a shower, became the whole emotional core of the vehicle.” 

Issac said the opportunity to work and be mentored by peers with experience of a career in his field made his career goals feel real and reachable.  

“It’s easy to feel like the professional world is a closed door,” he said. 

“At Ford I had mentors who were always open to talk, designers with decades of global experience happy to answer my questions, and a fabrication team who put enormous effort into building my model. That kind of investment in a student is incredibly humbling.” 

Issac’s desire to work in transportation design was shaped by an in-class industry visit, as well as a global experience, both facilitated through his Industrial Design course at RMIT University. 

Group photo

“I came into my industrial design degree thinking I’d be a furniture designer, and it was a visit to RMIT from senior staff at Ford Design that first got me hooked on transportation design,” he said. 

“RMIT then backed my exchange to the Istituto Europeo di Design (IED) in Turin, Italy, a school that's strongly connected with Stellantis group, previously FIAT Crysler. Here, I was taught by designers from FIAT and Maserati. This is where I fell in love with the art of transport design.” 

Issac said that the internship had not only opened him up to new experiences and opportunities but had shaped his goals for life after he completes his course. 

“Before Ford, working in transportation design felt like a dream,” he said. “Now it feels like a career I can see myself in.” 

“Long term, my heart is still in motorsport. Designing the visual language of a Ford Le Mans hypercar or being part of a program like Ford’s Dakar effort, would be the dream.” 

“I’d also love to keep exploring speculative design and keep asking why we move the way we do.”

 

Story: Finn Devlin

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