New course launched 2024! Social Marketing and Consumer Wellbeing

Bachelor of Business – Marketing major - RMIT University

This new elective is on offer to RMIT’s Bachelor of Business students for the first time – and the interest in this course has exceed expectations with 140 enrolments in first semester.

This course introduces students to social marketing concepts and frameworks used to explore and address key social issues that affect the health and wellbeing of individuals and their communities.

In the first semester (2024) we have partnered with Royal Life Saving Society – Australia, Surf Live Saving Australia and Life Saving Victoria to give students the opportunity to apply their social marketing skills and knowledge to tackle drowning prevention.

For more information on the course, or opportunities to participate in this course, please contact Professor Kate Westberg: kate.westberg@rmit.edu.au