Bachelor of Business - Marketing major

Bachelor of Business - Marketing major

Your guide to majoring in Marketing with the Bachelor of Business at RMIT.

Full course information Enquire Download Brochure
Student type:
Learning mode:
On campus
Entry score:

See course admissions

Duration:
Full-time 3 years
Part-time 6 years
Fees:

Commonwealth Supported Places

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

See course admissions

Duration:
Full-time 3 years
Fees:

AU$45,120 (2026 annual)

Next intake:
February, July
Location:
Melbourne City

Introduction to the major

Become prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

When you choose the Marketing major in the Bachelor of Business at RMIT University, you’re undertaking in-depth study that is applicable across countless industries, ensuring you'll graduate prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

The Marketing major focuses on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work on real industry projects. 

Courses available with this major

Choosing a major is a key step in shaping your future. It gives you the chance to tailor your studies to your career goals and personal interests.

The major you choose will help you develop the skills and knowledge you need in your field, while also opening doors to valuable networking opportunities.

You will have the opportunity to take this major in the following courses:

Why choose to major in Marketing with the Bachelor of Business?

Transferable skills

Equip yourself with the professional skills to succeed in a fast-paced marketing world.

Tailor your learning

Undertake in-depth study in Marketing, complemented with a choice from 14 majors and 32 minor areas.

Industry informed

Partner with industry as part of your studies and get a head start on your career.

I dream to start my own business one day and work within a dynamic entrepreneurial environment, by studying marketing this can provide valuable insights into identifying market opportunities.

- Isabella, Bachelor of Business (with Marketing major)  

Career outcomes

Graduates from RMIT’s Marketing major gain a solid foundation in the following key areas:  

  • Research and analysis
  • Customer behavior  
  • Brand management)
  • Product development and innovation)
  • Digital marketing 
  • Communication and advertising
  • Customer experience design
  • Social marketing 
  • Sales 

These skills empower you to design and execute marketing strategies that drive success across various industries. By mastering the latest marketing tools, you'll learn how to shape brand identities, influence consumer behavior, and build effective campaigns that resonate with audiences.  

With a Marketing major, you'll be ready for a wide range of roles where you can apply your expertise to real-world business challenges. Whether you’re working in retail, advertising, technology, consumer goods, or corporate services, your skills will help businesses connect with customers and reach their objectives. The demand for marketing professionals continues to rise, especially as digital marketing, consumer insights, and data-driven strategies become even more critical. These skills are particularly valuable in fields like digital marketing, retail, advertising, and e-commerce.  

Salary expectations vary depending on the role and experience, but marketing professionals typically earn competitive salaries. For example, entry-level roles like marketing research analysts can start at around AU$70,000 a year, while senior positions such as marketing managers or brand/product managers can see salaries over AU$100,000, depending on experience and the industry.

Professional accreditation

Course accreditation or membership offered by professional bodies signals to employers the quality and relevance of RMIT's courses and opens up career pathways and networks.

This type of accreditation is where a statutory body must approve a course of study for a graduate to practise in that profession.

Australian Marketing Institute (AMI)

The Marketing major has been vetted and accredited by the AMI. This means that students can be confident they are participating in a high-quality program rigorously examined by an independent third-party with knowledge of the needs of industry and practitioners of tomorrow, ensuring that we deliver continued professional relevance for marketing graduates. On graduation, your degree is also recognised by the Chartered Institute of Marketing in the UK.

As an accredited major, this is also your pathway to become a Certified Practising Marketer (CPM) in a shorter duration of time or maintenance of your existing CPM with generous CPD points.

(Accredited for course delivery in Melbourne and via RMIT Online.)

AMI membership

Complimentary AMI student membership throughout your studies in your AMI Accredited program

News and articles

Subscription to the AMI’s monthly online newsletter showcasing news and feature articles

Library and webinar access

Complimentary access to the AMI Content Library & AMI Monthly webinars

Digital badge

Digital badge certifying Student Membership

Discounts

Member rates and discounts for exclusive events and content

Mentoring Program

Eligibility to participate in the AMI Mentoring Program [available to Postgraduate students]

Career opportunities

Career opportunities at the Marketing Jobs Hub

Training and events

Up to 30% discount on all AMI classroom training and events

Visit Australian Marketing Institute

Subject selection guide

Below is a guide to the roadmap for your major, outlining the subjects and progression through the course.

Please note that this is the recommended sequencing only and is subject to scheduling.

Year of study Semester of study Subjects
Year 1 Semester 1 1. BUSM2562 Understanding the Business Environment*
2. BUSM2567 Business Decision Making*
3. MKTG1025 Marketing Principles+
4. MKTG1050 Buyer Behaviour+
Semester 2 1. BUSM2572 Business in Society*
2. BUSM2577 Integrated Perspectives on Business Problems*
3. MKTG1041 Marketing Communication+
4. Second Major course OR Minor course OR Business Option course
Year 2 Semester 1 1. MKTG1045 Market Research+
2. Second Major course OR Minor course OR Business Option course
3. Second Major course OR Minor course OR Business Option course
4. Second Major course OR Minor course OR Business Option course
Semester 2 1. MKTG1415 Digital Marketing+
2. Select Marketing Elective from the list+
3. Second Major course OR Minor course OR Business Option course
4. Second Major course OR Minor course OR Business Option course
Year 3 Semester 1 1. Select Marketing Elective from the list+
2. Second Major course OR Minor course OR Business Option course
3. Elective
4. Elective
Semester 2 1. BUSM2582 Business Graduate Portfolio^
2. MKTG1071 Strategic Marketing^
3. Second Major course OR Minor course OR Business Option course
4. Elective

Elective options

Electives give you the opportunity to further specialise your studies and maximise your chance of a marketing career that works for you. Choose two electives from the options below, depending on course prerequisites:

  • MKTG1053 Services Marketing
  • MKTG1080 Applied Brand Management
  • MKTG1092 Product Innovation and Management
  • MKTG1069 Applied Marketing Management
  • MKTG1048 B2B Sales Strategy
  • MKTG1087 Omnichannel Retailing
  • MKTG1423 Marketing and Society
  • MKTG1089 Sport Marketing
  • MKTG1483 Social Marketing and Consumer Wellbeing
  • MKTG1485 Customer Experience Strategy
  • MKTG1487 Marketing Analytics.

Refer to the course plan to learn more about individual subjects.

Key to subject selection

Foundation subject *
Major subject +
Capstone subject ^

Complementary majors and/or minors

By integrating a second major or a range of minors you will deepen your expertise in a specialised area while gaining a well-rounded understanding of how your chosen interest's principles intersect with other fields.

This combination of knowledge and skills will prepare you for the complexities of the modern business landscape and equip you to make a meaningful impact in your chosen career path.

All majors and minors in the Bachelor of Business are complementary. Suggested combinations are listed below: 

Economics major

Marketing is fundamentally about how buyer and sellers exchange in markets, and economics is the study of how those market function. By undertaking an Economics major and Marketing major, you will develop the analytical skills to understand and address real-world problems that are highly valued by employers.

Social Impact major

Marketing for the social good will become increasing important for organisations, government and society. Combining Social Impact with a Marketing major will position you to contribute to a sustainable future and exciting career paths in not-for-profit, government or social enterprises.

Digital Economy major

The digital economy brings together emerging technologies such as blockchain, artificial intelligence (AI), the Internet of Things (IoT), and digital platforms – reshaping industries, creating new forms of value and driving innovation across all sectors. This major prepares you to navigate and lead in this fast-evolving landscape, equipping you with the tools to apply digital technologies in business and policy settings, and meet the rising demand for professionals with hybrid digital and business capabilities.

Entrepreneurship major

Businesses are operating in a highly disrupted and fast evolving environment, meaning they must be highly adaptable and responsive. Marketers need an entrepreneurial mindset and outlook to be able to spot the next disruption before it happens and be able to choose the strategies for business success. Together these majors will help develop your business agility for success in an ever-changing world.

Bachelor of Business full course information

This is just one of the 14 majors that you can choose from. Visit the Bachelor of Business course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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