Bachelor of Business - Plan BP343O

Bachelor of Business - Plan BP343O

Apply Enquire
Student type:
Entry score:

ATAR 67.00* 2025 Guaranteed ATAR 70.00

Duration:
Full-time 3 years
Part-time 6 years
Fees:

Commonwealth Supported Places

Next intake:
February, July
Location:
Melbourne City
Entry score:

See admissions

Duration:
Full-time 3 years
Fees:

AU$ 42,240 (2025 annual)

Next intake:
February, July, October
Location:
Melbourne City
To graduate you must complete the following: All courses listed may not be available each semester

To graduate you must complete the following: All courses listed may not be available each semester
 

You must complete a total of 288 credit points (e.g. Twenty-Four 12 credit point courses) as follows:

  • Four (4) Foundation courses (48 credit points); and
  • One (1) Capstone course (12 credit points); and
  • 228 credit points (e.g. Seventeen 12 credit point Business Option courses and Two 12 credit point University Electives) from one of the following possible Combinations:

Combination 1: Complete Two (2) Business Majors and 36 credit points of University Electives; or
Combination 2: Complete One (1) Business Major and 84 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 3: Complete One (1) Business Major and Two (2) Business Minors and 36 credit points of University Electives; or
Combination 4: Complete One (1) Business Major and One (1) Business Minor and 36 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 5: Complete Two (2) Business Minors and 84 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 6: Complete One (1) Business Minor and 132 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 7: Complete 180 credit points of Business Option Courses and 48 credit points of University Electives.

Most courses are 12 credit points each, but please note some courses are 24 or more credit points.

Business Option courses mean all courses listed within each Business Major and Business Minor.

University Electives can include any Business Option course, or any other course approved by the College of Business and Law. A maximum of 48 credit points in University Electives can be completed in this program.

Rules on completion of Majors/Minors:
A major is typically 96 credit points, and a minor is typically 48 credit points.

A maximum of Two (2) Minors can be completed in this program. Please note, if you use a course toward the completion of a major or minor, you cannot use that same course again to count toward another major or minor.

The Business Major and Minor courses can be found at the end of the program structure. The courses in each Major and Minor need to be completed in the sequence listed.

Year One of Program:
Complete the following Forty Eight (48) credit points in Foundation courses:
Course TitleCredit PointsCourse CodeCampus
Understanding the Business Environment12BUSM2562City Campus
Business Decision Making12BUSM2567City Campus
Business in Society12BUSM2572City Campus
Integrated Perspectives on Business Problems12BUSM2577City Campus
ANDComplete the Forty-Eight (48) credit points from your selected combination:
AND
Year Two of Program
Complete the Ninety-six (96) credit points from your selected combination:
AND
Year Three of Program:
Complete the following One (1) Capstone Course:
Course TitleCredit PointsCourse CodeCampus
Business Graduate Folio12BUSM2582City Campus
ANDComplete the Eighty-Four (84) credit points from your selected combination:
AND
Major: Management & Change

Please note the below courses are only delivered on campus: 

  • BUSM4688 Cross Cultural Management
  • ACCT1081 Professional Values, Ethics & Attitudes
Complete the following Eighty-four (84) credit points:
Course TitleCredit PointsCourse CodeCampus
Work in Global Society12BUSM4558City Campus
Organisations12BUSM1094City Campus
Managing Change12BUSM1202City Campus
Leadership12BUSM4177City Campus
Innovation Management12BUSM4550City Campus
Strategy12BUSM3125City Campus
Organisational Experience12BUSM4546City Campus
ANDSelect and Complete Twelve (12) credit points from the following list:
Course TitleCredit PointsCourse CodeCampus
Cross Cultural Management12BUSM4688City Campus
Professional Values, Ethics & Attitudes12ACCT1081City Campus
Global Corporate Responsibility12BUSM4687City Campus
AND
Major: Marketing

Please note the below courses are only delivered on campus:

  • MKTG1053 Services Marketing
  • MKTG1080 Applied Brand Management
  • MKTG1092 Product Innovation and Management
  • MKTG1069 Applied Marketing Management
  • MKTG1048 B2B Sales Strategy
  • MKTG1087 Omnichannel Retailing
  • MKTG1423 Marketing and Society
  • MKTG1089 Sport Marketing
  • MKTG1483 Social Marketing and Consumer Wellbeing
Complete the following Seventy-two (72) credit points:
Course TitleCredit PointsCourse CodeCampus
Marketing Principles12MKTG1025City Campus
Buyer Behaviour12MKTG1050City Campus
Marketing Communication12MKTG1041City Campus
Market Research12MKTG1045City Campus
Digital Marketing12MKTG1415City Campus
Strategic Marketing12MKTG1071City Campus
ANDSelect and Complete Twenty-four (24) credit points from the following list:
Course TitleCredit PointsCourse CodeCampus
Services Marketing12MKTG1053City Campus
Applied Brand Management12MKTG1080City Campus
Product Innovation and Management12MKTG1092City Campus
Applied Marketing Management12MKTG1069City Campus
B2B Sales Strategy12MKTG1048City Campus
Omnichannel Retailing12MKTG1087City Campus
Marketing and Society12MKTG1423City Campus
Sport Marketing12MKTG1089City Campus
Social Marketing and Consumer Wellbeing12MKTG1483City Campus
Customer Experience Strategy12MKTG1485City Campus
Marketing Analytics12MKTG1487City Campus
AND
Major: Human Resource Management

Please note the below course is only delivered on campus:

  • LAW2472 Introduction to Employment Law
Complete the following Seventy-two (72) credit points:
Course TitleCredit PointsCourse CodeCampus
Human Resource Management12BUSM3119City Campus
Employment Relations12BUSM1080City Campus
Work, Health, Safety & Wellbeing12BUSM3122City Campus
Negotiation and Conflict Resolution12BUSM1074City Campus
Human Resource Development12BUSM1137City Campus
Managing People for the Future12BUSM2616City Campus
ANDSelect and Complete Twenty-four (24) credit points from the following list:
Course TitleCredit PointsCourse CodeCampus
International Human Resources Management12BUSM2449City Campus
Introduction to Employment Law12LAW2472City Campus
People Analytics12BUSM1228City Campus
Managing Change12BUSM1202City Campus
AND
Minor: Business Analytics
Complete the following 48 credit points:
Course TitleCredit PointsCourse CodeCampus
Introduction to Business Analytics12ISYS3446City Campus
Business Data Management12ISYS2421City Campus
Advanced Business Analytics12ISYS3449City Campus
Supply Chain Analytics12OMGT2146City Campus
AND
Minor: Business & Technology
Complete the following 48 credit points:
Course TitleCredit PointsCourse CodeCampus
Introduction to Cybersecurity Governance12INTE2584City Campus
Legal Considerations of Artificial Intelligence, Big Data and Blockchain12LAW2604City Campus
Introduction to Enterprise Artificial Intelligence12ISYS3443City Campus
Blockchain for Business12ISYS3408City Campus
AND
Minor: Management & Change
Complete the following 48 credit points:
Course TitleCredit PointsCourse CodeCampus
Work in Global Society12BUSM4558City Campus
Organisations12BUSM1094City Campus
Managing Change12BUSM1202City Campus
Leadership12BUSM4177City Campus
AND
Minor: Marketing
Complete the following 48 credit points:
Course TitleCredit PointsCourse CodeCampus
Marketing Principles12MKTG1025City Campus
Buyer Behaviour12MKTG1050City Campus
Marketing Communication12MKTG1041City Campus
Market Research12MKTG1045City Campus
AND
Minor: Human Resource Management
Complete the following 48 credit points:
Course TitleCredit PointsCourse CodeCampus
Human Resource Management12BUSM3119City Campus
Human Resource Development12BUSM1137City Campus
International Human Resources Management12BUSM2449City Campus
People Analytics12BUSM1228City Campus
aboriginal flag float-start torres strait flag float-start

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

More information