Bachelor of Business - Plan BP343O

Bachelor of Business - Plan BP343O

Apply Enquire
Student type:
Entry score:

2026 Guaranteed ATAR 70.00 ATAR 67.00*

Duration:
Full-time 3 years
Part-time 6 years
Fees:

Commonwealth Supported Places

Next intake:
February, July
Location:
Melbourne City
Entry score:

See admissions

Duration:
Full-time 3 years
Fees:

AU$45,120 (2026 annual)

Next intake:
February, July
Location:
Melbourne City

This plan is for the Online Bachelor of Business.

View full course below for information on the online Bachelor of Business

Information for international students

Sorry, this plan is not available for international students intending to study on a student visa. If you wish to study the Bachelor of Business at RMIT please see the on campus plan BP343.

To graduate you must complete the following: All courses listed may not be available each semester

To graduate you must complete the following: All courses listed may not be available each semester
You must complete a total of 288 credit points (e.g. Twenty-Four 12 credit point courses) as follows:
  • Four (4) Foundation courses (48 credit points); and
  • One (1) Capstone course (12 credit points); and
  • 228 credit points (e.g. Seventeen 12 credit point Business Option courses and Two 12 credit point University Electives) from one of the following possible Combinations:
Combination 1: Complete Two (2) Business Majors and 36 credit points of University Electives; or
Combination 2: Complete One (1) Business Major and 84 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 3: Complete One (1) Business Major and Two (2) Business Minors and 36 credit points of University Electives; or
Combination 4: Complete One (1) Business Major and One (1) Business Minor and 36 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 5: Complete Two (2) Business Minors and 84 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 6: Complete One (1) Business Minor and 132 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 7: Complete 180 credit points of Business Option Courses and 48 credit points of University Electives.
Most courses are 12 credit points each, but please note some courses are 24 or more credit points.
Business Option courses mean all courses listed within each Business Major and Business Minor.
University Electives can include any Business Option course, or any other course approved by the College of Business and Law. A maximum of 48 credit points in University Electives can be completed in this program.
Rules on completion of Majors/Minors:
A major is typically 96 credit points, and a minor is typically 48 credit points.
A maximum of Two (2) Minors can be completed in this program. Please note, if you use a course toward the completion of a major or minor, you cannot use that same course again to count toward another major or minor.
The Business Major and Minor courses can be found at the end of the program structure. The courses in each Major and Minor need to be completed in the sequence listed.

Students must complete a series of compulsory onboarding modules during their first semester or study period. Complete the following Forty Eight (48) credit points in Foundation courses:

Course Title Credit Points Course Code Campus
Understanding the Business Environment 12 BUSM2562 City Campus
Business Decision Making 12 BUSM2567 City Campus
Business in Society 12 BUSM2572 City Campus
Integrated Perspectives on Business Problems 12 BUSM2577 City Campus

AND

Complete the Forty-Eight (48) credit points from your selected combination:

Complete the Ninety-six (96) credit points from your selected combination:

Complete the following One (1) Capstone Course:

Course Title Credit Points Course Code Campus
Business Graduate Folio 12 BUSM2582 City Campus

AND

Complete the Eighty-Four (84) credit points from your selected combination:


Please note the below courses are only delivered on campus: 

 • BUSM4688 Cross Cultural Management

 • ACCT1081 Professional Values, Ethics & Attitudes


Complete 84 credit points from the following:
Course Title Credit Points Course Code Campus
Work in Global Society 12 BUSM4558 City Campus
Organisations 12 BUSM1094 City Campus
Managing Change 12 BUSM1202 City Campus
Leadership 12 BUSM4177 City Campus
Innovation Management 12 BUSM4550 City Campus
Strategy 12 BUSM3125 City Campus
Organisational Experience 12 BUSM4546 City Campus

AND

Complete 12 credit points from the following:
Course Title Credit Points Course Code Campus
Cross Cultural Management 12 BUSM4688 City Campus
Professional Values, Ethics & Attitudes 12 ACCT1081 City Campus
Global Corporate Responsibility 12 BUSM4687 City Campus


Please note the below courses are only delivered on campus:

 • MKTG1053 Services Marketing

 • MKTG1485 Customer Experience Strategy

 • MKTG1487 Marketing Analytics

 • MKTG1069 Applied Marketing Management

 • MKTG1048 B2B Sales Strategy

 • MKTG1087 Omnichannel Retailing

 • MKTG1423 Marketing and Society

 • MKTG1089 Sport Marketing

 • MKTG1483 Social Marketing and Consumer Wellbeing


Complete 72 credit points from the following:
Course Title Credit Points Course Code Campus
Marketing Principles 12 MKTG1025 City Campus
Buyer Behaviour 12 MKTG1050 City Campus
Marketing Communication 12 MKTG1041 City Campus
Market Research 12 MKTG1045 City Campus
Digital Marketing 12 MKTG1415 City Campus
Strategic Marketing 12 MKTG1071 City Campus

AND

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
Services Marketing 12 MKTG1053 City Campus
Applied Brand Management 12 MKTG1080 City Campus
Product Innovation and Management 12 MKTG1092 City Campus
Applied Marketing Management 12 MKTG1069 City Campus
B2B Sales Strategy 12 MKTG1048 City Campus
Omnichannel Retailing 12 MKTG1087 City Campus
Marketing and Society 12 MKTG1423 City Campus
Sport Marketing 12 MKTG1089 City Campus
Social Marketing and Consumer Wellbeing 12 MKTG1483 City Campus
Customer Experience Strategy 12 MKTG1485 City Campus
Marketing Analytics 12 MKTG1487 City Campus
Artificial Intelligence in Marketing 12 MKTG1512 City Campus


Please note the below course is only delivered on campus:

 • LAW2472 Introduction to Employment Law


Complete 72 credit points from the following:
Course Title Credit Points Course Code Campus
Human Resource Management 12 BUSM3119 City Campus
Employment Relations 12 BUSM1080 City Campus
Work, Health, Safety & Wellbeing 12 BUSM3122 City Campus
Negotiation and Conflict Resolution 12 BUSM1074 City Campus
Human Resource Development 12 BUSM1137 City Campus
Managing People for the Future 12 BUSM2616 City Campus

AND

Complete 24 credit points from the following:
Course Title Credit Points Course Code Campus
International Human Resources Management 12 BUSM2449 City Campus
Introduction to Employment Law 12 LAW2472 City Campus
People Analytics 12 BUSM1228 City Campus
Managing Change 12 BUSM1202 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Introduction to Business Analytics 12 ISYS3446 City Campus
Business Data Management 12 ISYS2421 City Campus
Advanced Business Analytics 12 ISYS3449 City Campus
Supply Chain Analytics 12 OMGT2146 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Introduction to Business Analytics 12 ISYS3446 City Campus
Introduction to Cybersecurity Governance 12 INTE2584 City Campus
Legal Considerations of Artificial Intelligence, Big Data and Blockchain 12 LAW2604 City Campus
Introduction to Enterprise Artificial Intelligence 12 ISYS3443 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Work in Global Society 12 BUSM4558 City Campus
Organisations 12 BUSM1094 City Campus
Managing Change 12 BUSM1202 City Campus
Leadership 12 BUSM4177 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Marketing Principles 12 MKTG1025 City Campus
Buyer Behaviour 12 MKTG1050 City Campus
Marketing Communication 12 MKTG1041 City Campus
Market Research 12 MKTG1045 City Campus

Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus
Human Resource Management 12 BUSM3119 City Campus
Human Resource Development 12 BUSM1137 City Campus
International Human Resources Management 12 BUSM2449 City Campus
People Analytics 12 BUSM1228 City Campus
aboriginal flag float-start torres strait flag float-start

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

More information