Should you use Meta’s new AI assistant?

Should you use Meta’s new AI assistant?

Meta has released a new AI function across its platforms, and a standalone app, which draws upon the information its users have already provided, including identity data and preferences, to generate personalised responses. But is it safe to use? An RMIT expert comments.

Kok-Leong Ong, Professor of Business Analytics

“AI agents are becoming increasingly popular because they are easy to use and provide accurate information. Users can submit a conversational request and receive relevant answers that draw from data in the ecosystem from which a user has subscribed.

“AI agents offer a range of benefits and it’s likely their popularity will continue to increase. However, users, especially young adults and kids, should be aware of the risks.

“We have already seen Mark Zuckerberg apologise to families whose children were harmed by using social media. AI agents working in a social context could heighten a user’s exposure to misinformation and inappropriate content. This could lead to mental health issues and fewer in-person social interactions.

“Meta already has a huge amount of information about its users. Its new AI app could pose security and privacy issues. Users will need to navigate potentially confusing settings and user agreements. They will need to choose between safeguarding their data versus the experience they get from using the AI agent. Conversely, imposing tight security and privacy settings on Meta may impact the effectiveness of its AI agent.

“That’s not to say we shouldn’t use AI agents. But we should all look at mitigating risks, including by regularly reviewing settings, understanding newly introduced terms and conditions, and being mindful about the sensitive information you share on these types of apps.”

Kok-Leong Ong is a Professor of Business Analytics in the College of Business and Law at RMIT University. 

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General media enquiries: RMIT Communications, 0439 704 077 or news@rmit.edu.au

 

01 May 2025

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