Writing for the Web

Duration

12 hours

Mode

Live delivery

Location

Online

Cost

$490

Next Intake

To be determined

Overview

Writing for the web is now a specialist skill essential to getting the most out of your online presence. As a highly interactive form of communication across mediums, it requires a very different approach to print media. Writing functions as a form of 'content' on the web that also interfaces with layout, hyperlinks and web technologies such as SEO.

Explore the principles for creating standout content for the web that holds purpose. This course is also an introduction to SEO (Search Engine Optimisation), content marketing and online branding.
 

Course content

 

  • Know your user
  • Know your platform
  • Know your brand online
  • Web writing principles
  • Web design principles for writers
  • Content layout for writers
  • Search engine optimisation
  • Generating and repurposing content
  • Distributing writing efficiently
  •  

    Timetable

    There are currently no dates scheduled for this course. Please contact us or join our mailing list to express your interest in this course.

    How to enrol

    More details

    Prerequisites

    No prior knowledge or experience is necessary for this introductory course.

    Materials supplied

    All relevant course notes are supplied with comprehensive instructions and exercises.

    Materials to bring

    Pen, paper and/or laptop for note taking. Wifi enabled laptop or tablet if possible.

    Suited to

    This course is suitable for people who have some knowledge of media and communications, are updating their skills (such as print journalists looking to understand online) or that already work in areas online (such as publishing editors).

    Outcome

    Upon completion of this course students will have improved their skills and foundation knowledge in order to write effective content for the unique web environment. Students will understand the importance of audience engagement and have the tools to make your content work not just for the reader but also in ways that enhance the chances of your content being seen by your intended audience.

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    Facilitator: Phoebe Bond

    Phoebe Bond is a freelance writer and editor. She has ten years experience in marketing and communications roles in the health and education sectors. Prior to that she worked as a journalist for three years. She has written and edited for publications including The Dominion Post, The Gulf News, Capital Community News, Archer Magazine and Diabetes Today.

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    RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer