Facebook and Instagram – How to Create Effective Advertising
This course delivered live online over 3 sessions shows the latest Facebook and Instagram advertising technique. Learn the difference between organic and boosted posts, best practices, advertising objectives and targeting. Gain an understanding of effective advertising and design a blueprint for immediate implementation.
Email Marketing for Business
Learn how email marketing works within your digital strategy. You will learn about various email platforms, best practice, and practical application of an email management tool (MailChimp). Gain knowledge of creating an email campaign, which can be implemented immediately.
Social Media Marketing for Beauty and Fashion
Style and trend is no longer defined by glossy pages. Consumers now look online for inspiration from style icons, sartorialists and influencers. Learn how to harness this change by developing strategies to create hype for your label, campaign or product on digital platforms.