Feily Co

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Feily Co

Feily Co. is an emerging artisanal luxury brand that debuted its first fragrance collection in March 2026.

About the business

Location: Australia - VIC & NSW , Online

Genuinely handmade in small batches and personally crafted.

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Alumni bio

Sachi Ruaya

Co-Founder - hellofeilyinfo@gmail.com

Sachi Ruaya graduated RMIT with a Bachelor of Design (Digital Media). She is a Melbourne-based artist and creative director working across brand, product, and creative strategy. Sachi is the founder of Feily Co., an artisanal fragrance brand built to share her design philosophy. She also runs her own studio, Vubble Creative, alongside concurrent roles spanning Brand Management, Creative Direction, and Product Design. Through art, Sachi realised that "culture is not just where you're from, but what you lived through. We are the culture we create." Thus, she created Feily Co. to share her philosophy of lived culture over categories

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

Learn more about our commitment to Indigenous cultures