Position: Associate Dean Marketing
College / Portfolio: Business and Law
School / Department: Economics, Finance and Marketing
Campus: Melbourne City Campus
Contact me about: Research supervision, Media comments
- Dr Stavros’ research interests lie predominantly at the intersection of consumption and technology. He has a strong interest in contemporary marketing communications, branding strategy, the business and marketing of sport, the use and impact of social media, and the application of social marketing.
- The Editor-in-Chief of Sport, Business and Management: An International Journal, he has a scholarship of high level international publications across a variety of discipline areas. These include leading journals, international books and major conferences.
- His 2017 co-authored book ‘Brand Fans’ reveals the cutting-edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading organizations, and the transferable lessons that emanate from these practices that are applicable to all brands.
- Dr Stavros is the Program Director of the Postgraduate Marketing Programs offered by the School of Economics, Finance and Marketing. These include the Graduate Certificate in Marketing and the Master of Marketing.
- He has a renowned passion for teaching and innovation, and has received numerous commendations for his contemporary approach, including awards at School, College and University level.
- He possesses a global understanding of marketing, particularly in the application of strategic concepts in communication and the development and function of marketing both through and of sport. At RMIT he fully developed the Sport Marketing unit, at the time one of the few offerings of such a subject anywhere in the world and is the coordinator of the various units in Marketing Communications offered by the University at campuses in Melbourne, Vietnam and Singapore.
- Aside from RMIT in Australia, he has taught extensively in both Singapore and Hong Kong and in recent years has facilitated numerous seminars at institutions in Europe. These include Reutlingen University (Germany), Lucerne University of Applied Sciences (Switzerland) and the acclaimed IESEG School of Management (France) where he has been a Visiting Professor since 2008.
- He established RMIT’s participation in the global L’Oreal Brandstorm Marketing competition, supervising RMIT teams between 2004 and 2011, where three teams won the Australian Final and one team finished runner-up in the International Final in Paris.
- Doctor of Philosophy (Marketing) - Griffith University
- Master of Business (Marketing) – RMIT University
- Bachelor of Business (Marketing) With Distinction – RMIT University
- Bachelor of Business (Accountancy) – RMIT University
- Dr Stavros has provided consulting services to a wide-range of national and international brands and has also provided assistance to community and government sectors.
- He frequently provides the media with insight on business topics, predominantly in the areas of branding, advertising and retailing. He has appeared on all major Australian television stations, numerous radio networks and a wide-range of leading newspapers and magazines, including as the “Program Marketing Expert“ on Radio 3AW’s Morning show with Neil Mitchell. His media contribution has been acknowledged by RMIT over a number of years with various commendations, including twice winning the University’s “Overall Media Star“ award.
- He has written to date over 100 full-page columns which appear on the last page of “Marketing“ magazine, the leading professional marketing publication in Australia. The column, which has run uninterrupted since 2005, provides a contemporary review of global marketing, communication and branding trends, offering opinion and analysis directed to marketing managers.
- Westberg, K.,Stavros, C.,Farrelly, F.,Smith, A. (2020). Fan empathy as a response to athlete transgressions In: Sport Management Review, 23, 719 - 735
- Smith, A.,Stavros, C. (2020). Exploring the Progressive Use of Performance Enhancing Substances by High-Performance Athletes In: Substance Use & Misuse, 55, 914 - 927
- Stavros, C.,Smith, A. (2020). Sport Branding Insights, Routledge, Abingdom, United Kingdom
- Smith, A.,Stavros, C.,Westberg, K. (2020). Cognitive Enhancing Drugs in Sport: Current and Future Concerns In: Substance Use & Misuse, 55, 2064 - 2075
- Cooper, T.,Stavros, C.,Dobele, A. (2019). The levers of engagement: an exploration of governance in an online brand community In: Journal of Brand Management, 26, 240 - 254
- Lopez-Gonzalez, H.,Stavros, C.,Smith, A. (2019). The transition of second screen devices to first screen status in sport viewing In: Sport in Society, 22, 2077 - 2088
- Cooper, A.,Stavros, C.,Dobele, A. (2019). Domains of influence: exploring negative sentiment in social media In: Journal of Product and Brand Management, 28, 684 - 699
- Nguyen, L.,Westberg, K.,Stavros, C.,Robinson, L. (2018). Family decision-making in an emerging market: Tensions with tradition In: Journal of Business Research, 86, 479 - 489
- Heffernan, M.,Stavros, C.,Westberg, K.,Dobele, A.,Smith, A. (2018). Australia In: Routledge Handbook of Physical Activity Policy and Practice, Routledge International Handbooks, United Kingdom
- Smith, A.,Stewart, B.,Westberg, K.,Stavros, C. (2018). Performance and Image Enhancing Drugs and Substances, Routledge, New York, United States
Note: Supervision projects since 2004
2 PhD Completions2 PhD Current Supervisions
Marketing Communication and Strategy; Sport Marketing and Management; Relationship Marketing; Marketing Strategies; Social Media; Social Marketing; Branding; Advertising; Qualitative Research Methods.
- Game Ready: Exploring food choices and consumption practices in the context of Community Sport. Funded by: VicHealth - Competitive from (2019 to 2021)
- Emerging Contexts and Opportunities for lmmersive Alcohol Promotion in Sport. Funded by: Foundation for Alcohol Research and Education - Competitive from (2019 to 2020)
- Development of Warning Messages for Consumers on Credit Products. Funded by: Australian Securities and Investments Commission Contract from (2018 to 2019)
- Exploring the use of sport-linked alcohol marketing via social media. Funded by: Foundation for Alcohol Research and Education Grant 2014 from (2014 to 2014)
- The identification of issues relating to the marketing orientation of managed funds. Funded by: Academic Research Grant from (2007 to 2007)