STAFF PROFILE
Associate Professor Con Stavros
Position:
Associate Professor
College / Portfolio:
Business
School / Department:
Economics, Finance and Marketing
Phone:
+61 3 9925 5531
Email:
con.stavros@rmit.edu.au
Campus:
Melbourne City Campus
Contact me about:
Research supervision,
Media comments
- Dr Stavros’ research interests lie predominantly at the intersection of consumption and technology. He has a strong interest in contemporary marketing communications, branding strategy, the business and marketing of sport, the use and impact of social media, and the application of social marketing.
- The Editor-in-Chief of Sport, Business and Management: An International Journal, he has a scholarship of high level international publications across a variety of discipline areas. These include leading journals, international books and major conferences.
- His 2017 co-authored book ‘Brand Fans’ reveals the cutting-edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading organizations, and the transferable lessons that emanate from these practices that are applicable to all brands.
- Dr Stavros is the Program Director of the Postgraduate Marketing Programs offered by the School of Economics, Finance and Marketing. These include the Graduate Certificate in Marketing and the Master of Marketing.
- He has a renowned passion for teaching and innovation, and has received numerous commendations for his contemporary approach, including awards at School, College and University level.
- He possesses a global understanding of marketing, particularly in the application of strategic concepts in communication and the development and function of marketing both through and of sport. At RMIT he fully developed the Sport Marketing unit, at the time one of the few offerings of such a subject anywhere in the world and is the coordinator of the various units in Marketing Communications offered by the University at campuses in Melbourne, Vietnam and Singapore.
- Aside from RMIT in Australia, he has taught extensively in both Singapore and Hong Kong and in recent years has facilitated numerous seminars at institutions in Europe. These include Reutlingen University (Germany), Lucerne University of Applied Sciences (Switzerland) and the acclaimed IESEG School of Management (France) where he has been a Visiting Professor since 2008.
- He established RMIT’s participation in the global L’Oreal Brandstorm Marketing competition, supervising RMIT teams between 2004 and 2011, where three teams won the Australian Final and one team finished runner-up in the International Final in Paris.
- Doctor of Philosophy (Marketing) - Griffith University
- Master of Business (Marketing) – RMIT University
- Bachelor of Business (Marketing) With Distinction – RMIT University
- Bachelor of Business (Accountancy) – RMIT University
- Dr Stavros has provided consulting services to a wide-range of national and international brands and has also provided assistance to community and government sectors.
- He frequently provides the media with insight on business topics, predominantly in the areas of branding, advertising and retailing. He has appeared on all major Australian television stations, numerous radio networks and a wide-range of leading newspapers and magazines, including as the “Program Marketing Expert“ on Radio 3AW’s Morning show with Neil Mitchell. His media contribution has been acknowledged by RMIT over a number of years with various commendations, including twice winning the University’s “Overall Media Star“ award.
- He has written to date over 100 full-page columns which appear on the last page of “Marketing“ magazine, the leading professional marketing publication in Australia. The column, which has run uninterrupted since 2005, provides a contemporary review of global marketing, communication and branding trends, offering opinion and analysis directed to marketing managers.
- Westberg, K.,Stavros, C.,Smith, A.,Newton, J.,Lindsay, S.,Kelly, S.,Beus, S.,Adair, D. (2017). Exploring the wicked problem of athlete and consumer vulnerability in sport In: Journal of Social Marketing, 7, 94 - 112
- Smith, A.,Stavros, C.,Westberg, K. (2017). Brand fans - Lessons from the world's greatest sporting brands, Palgrave Macmillan, Cham, Switzerland
- Westberg, K.,Stavros, C.,Smith, A.,Munro, G.,Argus, K. (2017). (In Press) An examination of how alcohol brands use sport to engage consumers on social media In: Drug and Alcohol Review, , 1 - 8
- L�pez-Gonz�lez, H.,Stavros, C.,Smith, A. (2017). Broadcasting sport: Analogue markets and digital rights In: International Communication Gazette, 79, 175 - 189
- Stavros, C.,Westberg, K.,Wilson, B.,Smith, A. (2016). Managing Behavior: Organizational and consumer perspectives on athlete transgressions In: Routledge Handbook of Sports Marketing, Routledge, New York, USA
- Cooper, T.,Stavros, C.,Dobele, A. (2016). Managing the paradox of growth in brand communities through social media In: Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand, 5-7 December 2016
- Stewart, M.,Stavros, C.,Phillips, P.,Mitchell, H.,Barake, A. (2016). Like father, like son: Analyzing australian football's unique recruitment process In: Journal of Sport Management, 30, 672 - 688
- Cooper, T.,Stavros, C.,Dobele, A. (2015). ''Shut up and take my money!'' Engaging Facebook communities to build the brand narrative In: Proceedings of the 2015 Australia and New Zealand Marketing Academy Conference, University of New South Wales, Sydney, Sydney, Australia, 30 November - 2 December, 2015
- Nguyen, L.,Westberg, K.,Stavros, C.,Robinson, L. (2015). The influence of extended family on high involvement purchases in emerging economies: Tensions with tradition In: Innovation and Growth Strategies in Marketing, 2015 ANZMAC Conference, Sydney, Australia, 30 November - 2 December 2015
- Druce, A.,Dobele, A.,Camilleri, A.,Stavros, C. (2015). Psychosocial and Contextual Determinants of Word-of-Mouth Transmission: A Conceptual Framework In: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney, Australia, 30 November - 2 December 2015
- Exploring the use of sport-linked alcohol marketing via social media. Funded by: Foundation for Alcohol Research and Education Grant 2014 from (2014 to 2014)
- The identification of issues relating to the marketing orientation of managed funds. Funded by: Academic Research Grant from (2007 to 2007)
- Marketing of medical imaging services. Funded by: I-Med Network Research Project from (2006 to 2006)
Note: Supervision projects since 2004
1 PhD (pub) Completions5 PhD Current Supervisions
Marketing Communication and Strategy; Sport Marketing and Management; Relationship Marketing; Marketing Strategies; Social Media; Social Marketing; Branding; Advertising; Qualitative Research Methods.