Gurrieri, L., Drenten, J. (2019). Visual storytelling and vulnerable health care consumers: normalising practices and social support through Instagram, Journal of Services Marketing, 33, 702 – 720.
Gurrieri, L.,Gordon, R.,Barraket, J.,Joyce, A.,Green, C. (2018). Social marketing and social movements: creating inclusive social change coalitions, Journal of Social Marketing, 8, 354 – 377.
Parker, L., Sidik, M., Truong, T. (2020). Towards universal helmet use: Advocating for change Vietnam. In Knox, K., Kubacki, K., Rundle-Thiele, S. (Eds.). Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement. Abingdon, UK: Routledge.
Trong Nhan, L., Parker, L., Son, M., Parker, E., Moore, M., Sidik, M., Draisin, N. (2019). Evaluation of an integrated multisector campaign to increase child helmet use in Vietnam In: Injury Prevention, 25, 206 – 210.
Duong, H., Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour In: Journal of Social Marketing, 8, 314 – 332.
Brennan, L., Donnar, G., Parker, L., & Alessi, N. (2018). “I know what I’m doing”: communicating a safety message to change the attitudes and behaviours of older men. In Hastings & Domegan. Social Marketing: Rebels with a cause (3rd ed.) (pp.406-419). Abingdon: Routledge.
Fry, M.-L., Previte, J., and Brennan, L. (2017). Social change design: Disrupting the benchmark template Journal of Social Marketing, 7(2), online available http://www.emeraldinsight.com/doi/abs/10.1108/JSOCM-10-2016-0064.
Brennan, L., Previte, J., and Fry, M.-L., (2016), Social marketing’s consumer myopia: Embracing a systems view of social change markets, Journal of Social Marketing, 6(4), 219-239.
Parker, L., Brennan, L. and Nguyen, D. (2015). Social Marketing: Cambodia, Indonesia, the Philippines and Vietnam. In C. Rowley & B. Nguyen (Eds.) Ethical and Social Marketing in Asia. Woodhead Chandos Publishing. pp.161-191.
Brennan L, Fry M-L and Previte J. (2015). Strengthening social marketing research: Harnessing “insight” through ethnography. Australasian Marketing Journal, 23(4), 286-293.
Parker, L., Brennan, L., & Nguyen, D. (2015). Social Marketing: Cambodia, Indonesia, the Philippines and Vietnam. In Nguyen, B. & Rowley, C. (Eds.), Ethical and Social Marketing in Asia (pp.161-192). Amsterdam: Elsevier.
Brennan, L., Binney, W., Parker, L., Aleti, T., & Nguyen, D. (2014). Social marketing and behaviour change: Models, theory and applications, Cheltenham: Edward Elgar Publishing.
Brennan, L., & Parker, L. (2014). Beyond behaviour change: social marketing and social change, Journal of Social Marketing, 4(3), 194-197.
Nguyen, D., Parker, L., Brennan, L. and Clements, A. (2014). The taboo question: Condom retailing in Vietnam and
social marketing implications, Journal of Social Marketing, 4(2).
Parker, L. (2013). Personal hygiene, environmental sanitation: A Case of Social Marketing in the Mekong Delta. In L. Brennan, L. Parker, L., T. Aleti Watne, J. Fien, T. H. Duong, & M. A. Doan (Eds.), Growing sustainable communities: A development guide for Southeast Asia (pp. 241-253). Prahran: Tilde University Press.
Watne, T., and Brennan, L. (2012). Behavioural change starts in the family: The role of family communication and implications for social marketing. Journal of Nonprofit & Public Sector Marketing, 23(4), 367-386.
Gurrieri, L., Drenten, J. (2019). Visual storytelling and vulnerable health care consumers: normalising practices and social support through Instagram, Journal of Services Marketing, 33, 702 – 720.
Gurrieri, L.,Gordon, R.,Barraket, J.,Joyce, A.,Green, C. (2018). Social marketing and social movements: creating inclusive social change coalitions, Journal of Social Marketing, 8, 354 – 377.
Parker, L., Sidik, M., Truong, T. (2020). Towards universal helmet use: Advocating for change Vietnam. In Knox, K., Kubacki, K., Rundle-Thiele, S. (Eds.). Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement. Abingdon, UK: Routledge.
Trong Nhan, L., Parker, L., Son, M., Parker, E., Moore, M., Sidik, M., Draisin, N. (2019). Evaluation of an integrated multisector campaign to increase child helmet use in Vietnam In: Injury Prevention, 25, 206 – 210.
Duong, H., Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour In: Journal of Social Marketing, 8, 314 – 332.
Brennan, L., Donnar, G., Parker, L., & Alessi, N. (2018). “I know what I’m doing”: communicating a safety message to change the attitudes and behaviours of older men. In Hastings & Domegan. Social Marketing: Rebels with a cause (3rd ed.) (pp.406-419). Abingdon: Routledge.
Fry, M.-L., Previte, J., and Brennan, L. (2017). Social change design: Disrupting the benchmark template Journal of Social Marketing, 7(2), online available http://www.emeraldinsight.com/doi/abs/10.1108/JSOCM-10-2016-0064.
Brennan, L., Previte, J., and Fry, M.-L., (2016), Social marketing’s consumer myopia: Embracing a systems view of social change markets, Journal of Social Marketing, 6(4), 219-239.
Parker, L., Brennan, L. and Nguyen, D. (2015). Social Marketing: Cambodia, Indonesia, the Philippines and Vietnam. In C. Rowley & B. Nguyen (Eds.) Ethical and Social Marketing in Asia. Woodhead Chandos Publishing. pp.161-191.
Brennan L, Fry M-L and Previte J. (2015). Strengthening social marketing research: Harnessing “insight” through ethnography. Australasian Marketing Journal, 23(4), 286-293.
Parker, L., Brennan, L., & Nguyen, D. (2015). Social Marketing: Cambodia, Indonesia, the Philippines and Vietnam. In Nguyen, B. & Rowley, C. (Eds.), Ethical and Social Marketing in Asia (pp.161-192). Amsterdam: Elsevier.
Brennan, L., Binney, W., Parker, L., Aleti, T., & Nguyen, D. (2014). Social marketing and behaviour change: Models, theory and applications, Cheltenham: Edward Elgar Publishing.
Brennan, L., & Parker, L. (2014). Beyond behaviour change: social marketing and social change, Journal of Social Marketing, 4(3), 194-197.
Nguyen, D., Parker, L., Brennan, L. and Clements, A. (2014). The taboo question: Condom retailing in Vietnam and
social marketing implications, Journal of Social Marketing, 4(2).
Parker, L. (2013). Personal hygiene, environmental sanitation: A Case of Social Marketing in the Mekong Delta. In L. Brennan, L. Parker, L., T. Aleti Watne, J. Fien, T. H. Duong, & M. A. Doan (Eds.), Growing sustainable communities: A development guide for Southeast Asia (pp. 241-253). Prahran: Tilde University Press.
Watne, T., and Brennan, L. (2012). Behavioural change starts in the family: The role of family communication and implications for social marketing. Journal of Nonprofit & Public Sector Marketing, 23(4), 367-386.