Consumer Wellbeing Research Group

The Consumer Wellbeing Research Group is a multi-disciplinary group researching consumption behaviours and issues that facilitate or threaten consumer health, wellbeing and quality of life.

The Group’s mission is to address real world issues primarily through a social marketing lens using rigorous methodologies, both qualitative and quantitative, to produce insights, advice, and interventions that lead to positive economic, social, and environmental impact.

Researchers within the group have undertaken projects related to positive or healthy ageing; the relationship between alcohol and depression; how alcohol brands engage consumers through social media; the dietary gatekeeper and the obesogenic household; the relationship between gambling and depression; family identity influences on gambling; athlete and consumer vulnerability in sport; sustainable consumption; and social marketing strategy.

The Group is focused on further developing and extending collaborative relationships with health promotion agencies, government, and community groups. They also welcome the opportunity to connect with other researchers with common interests and complementary capabilities, both within RMIT and outside.

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Information on the Group’s people, projects, publications, and partners can be found here.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.