We conduct insightful and impactful consumer research to create solutions and develop frameworks that guide theory, policy and marketing campaigns. How can we help you?
The Consumer Culture Insights Group (CCIG) is a group of marketing scholars who study consumer behaviour and emerging markets using research methods with data based on interviews, observations, and focus groups. We examine how lived experiences offer important insights, focusing on consumers' values, beliefs, behaviours, and identities and the ways consumers buy. We also investigate how changes in everyday consumer culture offer insights for the future. Innovative organisations, including firms, governments and non-profits, incorporate these insights into marketing-related decisions in a wide range of ways, including product development, traditional advertising, social media, and branding.
Focusing on inequalities in consumer culture that stem from age, gender, ethnicity, social class, religion and subcultures.
With a focus on issues relating to consumer identity, practices and values, we seek to improve consumer lifestyle, health and wellbeing.
By focusing on cultural phenomena that spreads at a consumer level, locally and globally, we seek to improve lives by understanding issues related to the sharing economy, consumer innovation, value co-creation and collaborative networks.
Examining various business levels, we aim to enable businesses to make better decisions by understanding reasoning, practicality, influences and connections within existing business networks.
Research in this area includes consumer effects on market development, consumption communities, consumer experiences and market exclusion and dispossession.
Research in this area includes gender status bias, body image, patriarchal advertising and overt and covert violence related to gender.
Research in this area includes sustainability in subsistence economies, distortions effects of tourism, and impacts from consumer use of toxins.
Research in this area includes consumer difficulties, interventions for health, experiences of vulnerable consumers and inclusion efforts.
Research in this area includes interactions of brands and causes, brand aesthetics and effects of celebrity on brands.
We are a dynamic team of marketing scholars with over 50 years of cumulative experience, producing culturally-informed insights into consumer behaviour and culture.
Thank you for your interest in doctoral studies in Marketing at RMIT University. Our department is a dynamic, collegial and rewarding place to research a variety of topics in including areas of consumer culture theory including sustainability, gender, markets, branding and wellbeing. We seek only the most intellectually talented, self-motivated, creative and inquisitive students to join the next generation of scholars in the global marketing academy.
If you think RMIT might be the place for you, we encourage you to get familiar with faculty who research Consumer Culture Theory. You can find our work in publications such as Journal of Consumer Research, Journal of Marketing, Journal of Retailing, European Journal of Marketing, Journal of Strategic Marketing, and Consumption, Markets and Culture, and the Journal of Public Policy and Marketing.
If you see your future with RMIT Marketing, please submit your application and make your case. You can find important deadlines and other information for applications for the doctoral program below.
Address: Building 80, 445 Swanston Street, Melbourne, VIC-3000
Location: Melbourne City campus , Building 80
Hours: Monday - Friday 9:00 - 17:00
School of Economics, Finance and Marketing
GPO Box 2476
Melbourne 3001, Victoria, Australia
Professor Diane M. Martin: diane.martin@rmit.edu.au
Dr. Amanda Spry: amanda.spry@rmit.edu.au
Dr. Torgeir Aleti: torgeir.aleti@rmit.edu.au
Professor Francis Farrelly: francis.farrelly@rmit.edu.au
Associate Professor Bernardo Figueiredo: bernardo.figueiredo@rmit.edu.au
Dr. Lauren Gurrieri: lauren.gurrieri@rmit.edu.au
Dr. Samuelson Appau: samuelson.appau@rmit.edu.au
Dr. Marian Makkar: marian.makkar@rmit.edu.au
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.
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