Behavioural Business Lab

BBL is a multi-disciplinary group of experts in behavioural and experimental research.

RMIT’s Behavioural Business Lab (BBL) brings together researchers from different disciplines in RMIT's College of Business and Law who share an interest in understanding economic and business issues in terms of individual choice. We actively seek national and international engagement with other researchers, businesses, and public organisations to collaborate on research, apply findings, and shape policy.

Core Research Expertise

Market Design

e.g., contests, auctions, market design, mechanism design, contract theory, bargaining, game theory

Risk, Uncertainty, and Information

e.g., time preference, ambiguity, risk, uncertainty, self-control, reference point, anchoring, coordination, social networks

Social Preferences

e.g., voting, discrimination, public goods, culture, individual differences, charitable giving, donations

Consumer behaviour and design

Behavioural Finance

The Laboratory

The BBL laboratory facility is housed in the top floor of RMIT Building 13 (Emily McPherson College) at 405 Russell Street (click here for directions) in central Melbourne. It was officially opened in March 2019 following extensive refurbishment to create a state-of-the art social science laboratory in the heart of Melbourne.

The laboratory boasts control room, 28 partitionable desks and the latest IT and AV equipment. It is used for scientific studies, lab meetings, teaching and research seminars. The room can be partitioned into two for simultaneous events or studies with separate participant groups.

Consultancy and Industry Engagement

BBL members are experts in solving industry problems related to various behavioural aspects. The group has several successful industry engagements and consultancies over the past years. Please contact us via behavioural.business.lab@rmit.edu.au for any enquiries.


 Media and Publicity

BBL research has been featured in a range of national and international media. We are available for comments and contributions in areas of our expertise. Please email behavioural.business.lab@rmit.edu.au if you have a media enquiry.

If you would like more information or discuss ways to work with the BBL or consultancy please email us.


BBL Research Studies

Participate in Research Studies

BBL researchers regularly invite RMIT students, staff and members of the public to participate in our research studies. These studies are conducted in our laboratory in central Melbourne but also online. Participants typically receive financial rewards for participation. All of our studies have received ethics approval by RMIT University and are conducted in line with Australia’s National Statement on Ethical Conduct in Human Research

If you are interested in participating in one of our studies, please register for our participant database. You will then receive invitations to relevant studies and can choose whether to participate. 


aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.