Behavioural Business Lab

We are a multi-disciplinary team that apply psychological insights to study decision making in business contexts.

RMIT’s Behavioural Business Lab (BBL) brings together researchers from different disciplines who share an interest in understanding economic and business issues in terms of individual choice. We actively seek national and international engagement with other researchers, businesses, and public organisations to collaborate on research, apply findings, and shape policy.

Behavioural business research bridges the traditional boundaries between the social sciences. It recognises the regularities in human behaviour irrespective of context. Behavioural researchers study the economy and business through the lens of decision-making processes, mainly using empirical methods such as experiments to generate and apply better understanding of social behaviour. 

What makes us unique from other labs in Australia is that we are not only interdisciplinary, but also multi-method in our research. We employ combinations of qualitative and quantitative techniques to generate a rich and deep understanding of people’s decision making processes, and then test these rigorously to provide data justifying any interventions that we may develop based on our insights. Further, we are able to design interventions utilising creative problem solving tools (Design Thinking) combined with more analytical approaches thereby ensuring desirability, viability and feasibility of our interventions.

Our mission is to promote behavioural business research at RMIT to beneficially impact our stakeholders in academia, business, public policy and the wider community.

More about BBL

The Laboratory

The BBL laboratory facility is housed in the top floor of RMIT Building 13 (Emily McPherson College) at 405 Russell Street (click here for directions) in central Melbourne. It was officially opened in March 2019 following extensive refurbishment to create a state-of-the art social science laboratory in the heart of Melbourne.

The laboratory boasts control room, 28 partitionable desks and the latest IT and AV equipment. It is used for scientific studies, lab meetings, teaching and research seminars. The room can be partitioned into two for simultaneous events or studies with separate participant groups.

Consultancy and Contract Research

BBL members are regularly involved in contract research and consultancy projects for a range of government, NGO and corporate partners. We have worked with partners such as the Consumer Policy Research Centre, DELWP, Zoos Australia, the US Air Force Research Lab, the UK Ministry of Defence and the Behavioural Economics Team of the Australian Government (BETA).

Media and Publicity

BBL research has been featured in a range of national and international media. We are available for comments and contributions in areas of our expertise. Please email if you have a media enquiry.

If you would like more information or discuss ways to work with the BBL or consultancy please email us.

BBL Research Studies

Participate in Research Studies

BBL researchers regularly invite RMIT students, staff and members of the public to participate in our research studies. These studies are conducted in our laboratory in central Melbourne but also online. Participants typically receive financial rewards for participation. All of our studies have received ethics approval by RMIT University and are conducted in line with Australia’s National Statement on Ethical Conduct in Human Research

If you are interested in participating in one of our studies, please click this link to register for our participant database. You will then receive invitations to relevant studies and can choose whether to participate. 

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer