People

From professor to research assistant, members of the Behavioural Business Lab have expertise in psychology, economics, and marketing.

Chairperson

Dr Janneke Blijlevens

Janneke is a Senior Lecturer in Design Thinking and Experimental Methods within the Marketing Discipline and is the Chair of the Behavioural Business Lab. With a Masters in Psychology, a PhD in consumer behaviour and design, and work experience in both design and business schools her research is truly interdisciplinary. Janneke uses her ability to understand different ways of thinking to design innovative solutions to complex societal and business problems. Her approach uses behavioural insights obtained in both qualitative and quantitative research to affect positive behaviour change in society.  Her research covers areas such as product (design) perception and evaluation by consumers, the social roles that products can play to consumers, how to design products for social change, and psychological factors influencing the adoption of highly innovative products by consumers. She has published in top-tier academic journals such as Psychology & Marketing, International Journal of Design, Journal of Psychology in Aesthetics, Creativity, and Arts, and Journal of Design, Business and Society. You may know her best through her recent behavioural impact project: Sans Forgetica, a font to remember (sansforgetica.rmit).

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Members

Dr Ingrid Burfurd

Ingrid is an early career researcher who has recently finished her PhD and joined RMIT University and the Behavioural Business Lab. She has an interest in behavioural and experimental economics, and has a background in environmental and public policy. She has worked as a Senior Economist in the Victorian public service, and as an economic adviser on a UN High-Level Panel evaluating products in the international carbon market. 

Ingrid’s work focuses on the ways people gather information---how people form expectations about uncertain events, and how people navigate complex information. She is interested in the ways people respond to visual depictions of uncertainty, and how they incorporate this into their decision-making.

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Professor Robert Hoffmann

Rob is a Professor of Economics in the School of Economics, Finance and Marketing at RMIT University in Melbourne, Australia and a member of its Behavioural Business Lab. His research areas are in behavioural economics. Most of his work deals with decision making in social and strategic situations. He is particularly interested how culture, religion and other social identities affect how people interact. His research has attracted significant amounts of funding from governmental agencies and research councils in the UK, the US, and Australia. 

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Dr Ananta Neelim

Ananta is a Lecturer in Economics specialising in Behavioural, Development and Experimental economics. His academic research focuses on the impact of social institutions (like gender norms) on individual decision making and behavioural effects of rewards. He has successfully published his work in top-tier economics journals such as the Journal of Economic Behaviour and Organization and Economics Letters. Ananta also has conducted multiple impact evaluation projects and has provided consultancy services to Plan International, World Bank, International Organization for Migration, Swiss Development Corporation and the Consumer Policy Research Centre. Ananta received his PhD from Monash University in 2014. 

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Dr Joanne Peryman (Laban)

Jo is a Lecturer in Economics. She holds a PhD in Economics from the University of Exeter, a Masters in Behavioural Economics from the University of Nottingham, and a BCom (Hons) in Economics from the University of Canterbury. Using mainly experimental methods, Jo’s research focuses on cultural differences in decision making, especially in situations involving uncertainty or risk. She has presented the results from this work at conferences in the UK, The Netherlands, and China. Jo is also keen to apply behavioural insights to policy. During her PhD she completed an internship with a UK Government Department, where she applied ideas from behavioural economics to real-life problems. Her work has attracted funding from the UK’s Economic and Social Research Council, as well as numerous small grants from the University of Exeter’s Behaviour, Decisions and Markets Research Centre.

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Dr Olga Rud

Olga is a Lecturer in Economics with specialisation in behavioural and experimental finance. She studies how market institutions shape the behaviour of participants, their decision to hold assets, and report on the quality of goods in the market. Her research also focuses on gender differences in a variety of games. She has published in journals such as the Journal of Financial Intermediation, Review of Finance, Games and Economic Behavior, and the Journal of Evolutionary Economics. Olga received her Ph.D. in Economics from University of California, Santa Cruz. 

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Dr Ahmed Skali

Ahmed is a Lecturer in Economics and Deputy Chair of the Behavioural Business Lab. His work draws insights and methods from economics, psychology, and other social sciences. He has worked on consultancies for the Consumer Policy Research Centre, the Department of Industry, Innovation, and Science, the Victorian Department of Premier and Cabinet, and the Victorian Department of Health and Social Services. His research has appeared in renowned international journals, including the European Economic Review and the Journal of Economic Psychology. He received a PhD in economics from Monash University in 2015.

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Affiliates

Torgeir is a lecturer in marketing. His research relates to how consumers learn new behaviours.

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Studying entrepreneurs who are working on ideas and developing these into opportunities and new ventures is my area of passion. I am fascinated by the persistence and self-efficacy these individuals and teams show and how they push through various obstacles. For some, the entrepreneurial journey is a means to self-actualisation. For others, it is a question of necessity. The diversity of entrepreneurship is never ending. There are also costs and risks associated with entrepreneurship and there is a fine line between working passionately and burning out. I am Professor of Entrepreneurship and Innovation in the School of Management. My expertise is in the field of new firm creation, innovation and venture growth, industry policy and technology policy. My current research focuses on entrepreneurial opportunities, and different aspects of the start-up process including the actions and emotions of the individuals involved. I have carried out many industry-university collaborative research projects on innovation and entrepreneurship, and regularly publishes in leading management and entrepreneurship journals. I regularly publish my research in scholarly outlets. 

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Stephen Banham has been involved in teaching and professional practice in graphic design and typography since 1991. Banham has also been involved in the writing and critique of the graphic design both in the design and mainstream media (radio, newspapers etc) both nationally and internationally.

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Marie-Anne is a Finance academic specialised in asset pricing and managed funds. She participates in cross-disciplinary projects in the area of behavioural economics and crypto economics.

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Adrian is a senior lecturer in marketing at the University of Technology Sydney. His research attempts to understand, explain, and predict human judgment and decision-making.

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Swee Hoon is Professor of Economics at the Tasmanian School of Business and Economics and also a former founding member of the Behavioural Business Lab. She holds a PhD in the area of experimental behavioural economics from the University of Nottingham in the UK. Swee Hoon’s research expertise lies in cross-cultural experimental economics where she investigates the impact of cultural factors such as values, religion and social identity on economic behaviour. She also uses experiments to study behaviour in online environments. Her research has attracted significant amounts of funding from governmental agencies and research councils in the UK, the US and Australia, and has been published in highly-ranked international journals such as European Economic Review, Journal of Economic Behavior & Organization, Experimental Economics, Journal of Economic Psychology, Theory & Decision and Small Business Economics. She recently spent six months on secondment to the Behavioural Economics Team of the Australian Government (BETA) in Canberra where she worked as an advisor on various projects applying behavioural insights to public policy.

Dr Bronwyn Coate is a cultural economist with expertise in the economic analysis of the arts and creative industries. Bronwyn’s research incorporates approaches from behavioural economics to study a range of topics including arts markets, creative labour and entrepreneurship as well as creative industries. Bronwyn actively engages with the arts and cultural sector and funding bodies to generate meaningful collaborations. She has worked on projects with the City of Melbourne to explore the economic impact of their arts programme as well as with the Australia Council for the Arts investigating how artists’ participation in the Venice Biennale influences their careers. Bronwyn has a proven track record of successful collaboration with multidisciplinary/transdisciplinary/industry partner research teams to address research issues and problems that deal with real world issues and have policy relevance.

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Simon is a Professor in RMIT's School of Economics, Finance and Marketing. His research covers a wide range of topics in development economics including the use of behavioural and experimental methods.

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Gerda Gemser is Full (Research) Professor of Design and Business at RMIT University. 

Her current research is on innovation, strategy and leadership, particularly in the creative industries. She has published in leading academic journals including the Academy of Management Journal, Journal of Product Innovation Management, Organization Studies, Organization Science, and Journal of Management. Since 2019, she is Associate Editor of Journal of Product Innovation Management. She has collaborated with government, professional associations, and industry professionals in different large-scale research projects to examine management of creativity, design and innovation in the corporate world.

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Florian is an Assistant Professor of Marketing and Tourism at the Copenhagen Business School. He works cross-disciplinarily and combines social, evolutionary, cognitive and clinical psychology to better understand consumer behaviour including attitudes, the role of emotions, decision making, and stereotyping in consumer behaviour. 

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Grzegorz is an Associate Professor of Economics at Kindai University in Osaka, Japan. He earned his PhD in Economics from Yokohama National University.

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Aaron is a behavioural/experimental economist at Deakin University. He is interested in the interaction of markets and morals, as well as measurement under the revealed preference paradigm.

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Dr Daniel Richards is a Lecturer in Wealth Management at the School of Accounting. His research is based in two academic disciplines; behavioural finance and personal financial planning.  For behavioural finance, his research focuses the use of emotions in financial decision making and decision-making bias exhibited by stock market investors.  His publications are in journals such as the Journal of Economic Psychology and The European Journal of Finance.

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Katharina is an Assistant Professor at the University of Passau, Germany. She uses lab and lab-in-the-field experiments to study human behaviour with a focus on intergroup conflict, discrimination, cooperation and corruption.

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Higher Degree by Research Students

Ashleigh's research interests centre around using experimental methods to shed light on what motivates consumers to share online word-of-mouth.

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Muhammad Ryan Sanjaya is an economics PhD student working on a thesis on the causes and impact of violence in Indonesia. Specifically, his research encompasses the long-term impact of the Aceh insurgency using a lab-in-the-field experiment (Photo: taking a break from a motorcycle trip to a remote Aceh village for an experimental session), and the role of cultural diversity in driving violence using district-level data. One of his chapters has recently been published and Ryan is expecting another one or two publications before the end of his study. Apart from his academic studies, he is also actively engaged in the RMIT Indonesian Studies Strategic Network and the Bendigo Australia-Indonesia community. He enjoys creating beautiful photographs—especially of his two little kids—and starts filming and editing videos too.

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Rizal Adi Prima is currently a PhD candidate at the School of Economics, Finance, and Marketing RMIT University. Rizal completed his master’s degree in international economics and Development Economics from the University of Paris 1 Pantheon Sorbonne in 2008.

His research interest lies in topics at the intersection of behavioural and development economics, with a focus on applying insights from behavioural economics to refine government policies. He uses experimental methods ranging from laboratory experiments to lab in the field experiments and combines them with survey and administrative data to study fundamental problems relevant to development economics context. His most recent work studies misreporting and dishonesty prevalence in self-reported asset reports and how commitment to truth-telling and verification threats help improve data quality in Indonesia social protection reform. 

In the past he has served as the head of the monitoring and evaluation team within a policy think tank under the office of the Vice President, Republic of Indonesia. He was intensely involved in large randomized control trials (RCT) impact evaluation of conditional cash transfer (CCT) in Indonesia, as well as other nationwide programs in Indonesia such as the rice for the poor and poor student cash support program evaluation.

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Giang’s research interest is applied economics, especially in the context of developing countries.

Huong-Giang Pham is an economics PhD student at the School of Economics, Finance and Marketing, RMIT University. Giang completed her Master’s degree in economics from Monash University in 2015. 

Currently, Giang is investigating what factors influence Vietnamese farmers’ preference for the adoption of Sustainable Agricultural Practices (SAPs). She is applying microeconometric techniques to explore this subject. As one part of her thesis she conducted a discrete choice experiment to explore what characteristics of SAPs coffee farmers in Vietnam value most. 

Before joining RMIT as a PhD student, Giang was a lecturer in environmental economics at a Vietnamese university.

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Johanna Prasch is a PhD student and research assistant in the School of Economics, Finance and Marketing and the BBL. She completed her Master’s degree in psychology from the University of Bamberg, Germany, in 2017. During her Master’s degree, Johanna spent four months at RMIT University for a research internship. Knowing the great academic team and the inspiring work environment already, Johanna started her PhD program in the BBL in February 2018. For her PhD in consumer behaviour, she got awarded a Stipend Scholarship from RMIT University. Johanna’s research interests centre around combining experimental methods from psychology and consumer behaviour for investigating mechanisms behind intercultural communication and behaviour. Currently, Johanna is investigating how to increase social inclusion and cooperation in a multicultural setting.

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Rochelle is a Behavioural Economics Ph.D. student with the School of Economics, Finance and Marketing. She is the recipient of the RMIT Diversity and Inclusion Scholarship of 2017. She has completed her Bachelor in Commerce and a Master of Business Administration. She also has had a corporate experience of two years with the Bank of New York Mellon as a Financial Analyst. She is also a part of the teaching team within the BBL. Rochelle’s area of research is strategic decision making using game theory. She has completed her confirmation of candidature and is conducting experiments that test and analyse various behavioural insights that influence trust and decision-making. Her interests are lie in the areas of trust, promises, religion and culture. The BBL’s range of expertise across various fields of psychology, economics and experiments is ideal for Rochelle’s research.  Eventually Rochelle would like to go into academia and help inspire and motivate students into the areas of behavioural and experimental economics.

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Em's research interest is in the intersection between business and design. Her current project adopts a paradox theory lens, and seeks to understand how individuals can be influenced to respond to paradoxes such that they contribute to organizational level growth in design capabilities.

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Wai Siang is a Behavioural Economics PhD student with the School of Economics, Finance and Marketing. He has a Master Degree in Applied Economics from the University of Curtin. He has been teaching economics in the capacity of Associate Lecturer with RMIT for the last 5 years and is currently working as a data scientist for a Canadian semiconductor firm. Prior to that, he was based in London as an investment banker in a private boutique firm specialising in valuation for the purpose of Mergers & Acquisitions. As a data scientist, Wai Siang’s seeks to reconcile big data supported with econometrics and financial principles to unravel the intricacies of the human mind. At present, Wai Siang’s area of research is using big data to derive a YOLO (You Only Live Once) index for the purpose of profiling individuals and how such a belief can influence the entrepreneurial intention and behaviour.

Past Visiting Scholars

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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