Fatima Madani

Dr Fatima Madani is a lecturer in Marketing (ECDF) in RMIT's School of Economics, Finance and Marketing.

Fatima Madani holds a PhD in Marketing from Monash University. Her primary research area is in Quantitative Marketing, with a specific focus on retailing (store loyalty, fair-trade products), Consumer Analytics (Alcohol consumption, Healthy food consumption, Consumption coping, Food packaging), and Consumer Behaviour (Political ideology, Tight and Loose culture, etc).

Her research has been published in Marketing Journals such as the Journal of Retailing and Consumer Services and Current Issues in Tourism. She has also presented her research at several conferences such as INFORMS Marketing science and Marketing Analytics Symposium (MASS),Sydney. Prior to RMIT Fatima was working at the Department of Premier and Cabinet (Vic) as a Behavioural Insights Technical Specialist.

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