Dr Marian Makkar's research falls under consumer behaviour, specifically consumer culture theory (CCT). Methodologically, she is a qualitative researcher and utilises qualitative interviews, ethnography, netnography, observations, and projective techniques in her research. She has published her research in international journals such as International Journal of Research in Marketing, Journal of Business Research, European Journal of Marketing, Current Issues in Tourism, Journal of Fashion Marketing & Management, Journal of Retailing and Consumer Services, and Marketing Intelligence & Planning, and presented her research at international academic conferences including the Association of Consumer Research, Consumer Culture Theory Consortium and Australian and New Zealand Marketing Academy Conferences. She has received several academic awards and won university and nation-wide competitions for her research.
Prior to pursuing an academic career, Marian worked in luxury retail as Marketing Manager of Alfred Dunhill Limited in Dubai. Her career also saw her working in public relations handling FMCG brands, beauty products and luxury automotive brands that spanned the Middle East and Africa and across New Zealand.
Marketing Management
Design Thinking
Service Quality and value co-creation
Marian Makkar’s research program focuses on understanding and promoting consumer diversity and market inclusion at the interplay of identity, technology, branding, and institutions.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.