David Micallef

Dr David Micallef is the program manager for public relations at RMIT and joined RMIT after 20 years in industry working across all areas of marketing, communication and public relations. David recently completed a PhD on the intersection of online games and esports with social marketing - aiming to identify new ways to engage young people with health messages.

As program manager, David leads a team of academics in our renowned public relations program and maintain links with the public relations sector in Australia. David continues his research on the intersection of online gaming, esports and health communication - with a focus of improving outcomes for young people.

Industry experience:

David has over 20 years of experience in media, marketing, public relations and communications and has been a trusted advisor to organisations in local, state, and federal government, the not-for-profit and private sectors. He has worked in all aspects of public relations including media, crisis and issues management, internal communications, strategy and campaign development, engagement and consultation and social media. David has worked as a consultant and in-house, and was recently the Director of Strategic Communications and Major Events at Victoria's Department of Education and Training