Members

We are a dynamic team of marketing scholars with over 50 years of cumulative experience, producing culturally-informed insights into consumer behaviour and culture.

Professor Diane M. Martin

Diane focuses on new market development, sustainability/corporate social responsibility, gender and the ways these topics impact consumer experiences and inform management decisions through industry engagement. Her work has been published in top journals in marketing including the Journal of Consumer Research, Annals of Tourism Research, Journal of Marketing and Public Policy and other marketing and communication journals. She is the author of the book, Sustainable Marketing. She has won numerous university and international awards for the quality and impact of her research. Diane researches consumer innovations and understanding how consumers create value through the development of new markets to solve problems and has received over $6.8 million in research funding. Diane has worked with multiple organisations in industry and government including Nissan, Jeep, Cadillac, Harley-Davidson & Yamaha, Valio, and BONUS Baltic Sea Research and Development.

Professor Francis Farrelly

Francis focuses on understanding culture, in its various forms, how it influences consumers and consumption, and how this can inform marketing decision making. Francis has published his work in journals such as the Journal of Marketing, the Journal of Consumer Research, Annals of Tourism Research, and the Harvard Business Review. He has also carried out research and written whitepapers as part of the Prime Ministers taskforce on Innovation. Francis has worked with organisations such as the Australian Football League and various professional sports clubs, and firms including the NBL, the TAC, Rip Curl, Telstra, Westpac, Jaguar Land Rover and Mercedes Benz. Recently Francis won an Australian Marketing Institute National Award for Excellence for his work in Industry. Francis has received over $1 million in research and teaching grants including ARC Linkage and Discovery Grants. Francis has received university, national and international awards for his research, teaching, and work in industry.

 

Portræt for SDU Sept/okto. 2013

Associate Professor Bernardo Figueiredo

Bernardo researches markets and social change, explaining behaviours in terms of the environments in which they are embedded. In his perspective, impactful solutions are created by understanding both a) the lived experiences and practices of those whose behaviour we want to explain and manage, and b) and the contexts, networks, systems, or environments in which these people are situated. In addition to working with consumer culture-based insights his research interests cover value co-creation, consumers relationship with technology, collaborative networks, community building, placemaking, migration, mobility, and cosmopolitanism. Bernardo has published his work in leading journals such as the Journal of Consumer Research, Journal of Retailing, Journal of Business Research, Marketing Theory, as well as important niche journals such as Consumer Markets & Culture and the journal of the Academy of Management Learning and Education.  He has won university and international awards for his research.

Dr. Lauren Gurrieri

Lauren researches gender, consumption and the marketplace, with a focus on gendered inequalities in consumer and digital cultures. Her scholarship has been published in a range of leading journals, including Gender, Work & OrganizationJournal of Business Research and Consumption, Markets & Culture. She has provided expert advice and invited presentations on gender equality to local and State Government, the Australian Association of National Advertisers and various women’s organisations. Lauren is a Board Member of the Consumer Culture Theory Consortium, an Advisory Board Member for GENMAC, the Gender and Equality theme co-leader for Centre for People, Organisation and Work and is an Associate Editor at the Journal of Marketing Management. Lauren is the recipient of various research and teaching awards and is a regular expert contributor to the media. Lauren is currently a Chief Investigator on an ARC Discovery Project examining mobile phone sports betting applications. 

Dr. Torgeir Aleti

Torgeir focuses on how people learn and negotiate consumer roles in close relationships and how this relates to adaptability to marketplace changes and market offerings. He is a co-founder of Shaping Connections; a research program that investigates seniors and technology. Torgeir works with senior organisations such as the University of the Third Age (U3A) Network Victoria and Life Activities Clubs of Victoria. Recently, Torgeir received over $120,000 grant from Australia’s peak communications consumer organisation, ACCAN (The Australian Communications Consumer Action Network), to investigate senior’s perceived level of risk involved with usage of information and communications technology (ICT).

Dr. Marian Makkar

Marian focuses on disruptive business innovations, new market developments and the ways in which markets can shape consumers to inform marketers’ decision making. She is interested in understanding how consumers create value through the development of new product innovations when major brands have fallen behind. She also investigates companies that use a sharing economy business model to disrupt their respective industries, such as Airbnb disrupting hotel/real estate sectors, or Uber disrupting the taxi market. Marian is a committee member of the College of Business & Law Human Ethics Advisory Network (BLCHEAN), contributing to RMIT’s commitment to ethical and responsible conduct of human research. She is also a recipient of research grants and awards such as The Royal Society Te Apārangi Early Career Research Excellence. Her research has been published in leading journals including the European Journal of MarketingJournal of Business Research and Journal of Retailing and Consumer Services.

Dr. Samuelson Appau

Samuelson is a consumer researcher whose research focuses on how religion, poverty, and migration affect consumer’s actions and well-being. His research has been published in reputable journals such as the Journal of Consumer Research, Journal of Marketing Management, Marketing Theory, and Journal of Consumer Culture. Samuelson has been awarded various grants by, and undertaken research consultancies for institutions such as Plan International, the Scanlon Foundation and the Melbourne Social Equity Institute. As an academic, Samuelson retains this interest and teaches branding. He continues to provide marketing and branding advice for start-ups and small business entrepreneurs in Australia and Ghana. With a deep understanding of the African context, Samuelson is editor of a forthcoming book on Marketing Brands in Africa (Springer).

Dr. Amanda Spry 

Amanda investigates the critical role that brands play for consumers, companies, markets, and society. Across her research projects, Amanda studies the capacity and versatility of brands to drive a company’s bottom line, to engage in sociopolitical activism, and to contribute to societal transformation. She has presented her research at prestigious institutions such as the University of Oxford’s Saïd Business School, as well as conferences for the American Marketing Association and the European Marketing Academy, amongst others. Amanda serves as the Workplace Integrated Learning Coordinator for the School of Economics, Finance, and Marketing and is the recipient of various teaching awards. She has contributed to The Conversation editorial outlet and provided comment in Australian media outlets such as AdNews, B&T, and The Financial Times as a branding expert. Amanda has published in leading journals such as the European Journal of Marketing and the Journal of Public Policy and Marketing.

Associate Professor Joona Keränen

Joona´s research is focused on how different organizations can understand, quantify, and communicate the value that they (co-)create with their customers and other stakeholders in various contexts, including business-to-business (B2B) markets, circular economy, and healthcare. Joona has extensive experience in developing and leading several large-scale and industry-engaged research projects in Europe, and he has received over $5.5 million in research funding. His work has been published in leading B2B journals, including Industrial Marketing Management, International Journal of Production and Operations Management, and Journal of Business Research, and he has won several awards for the quality and impact of his research. Joona is currently a Chief Investigator in a research project examining Creating Shared Value in Social Procurement.

CCIG Doctoral students and research topics

  • Handini Audita, "Fostering fashion innovation through cultural hybridity: The case of Indonesian Kebaya"
  • Fiona Finn, "A critical feminist interrogation of the politics of femvertising 'empowerment and post-feminist based' advertising"
  • Donna Gallagar, “Intended self: Exploring the relationship between experience consumption goals and the extended self”
  • Sema Gunes "The Consumption Journeys of New Parents"
  • Thi Thao Nguyen Luu, “Market Emergence of Hybrid Business Models: A Study of Social Enterprises in Vietnam”
  • Saara Matilainen, “Exploring the secondary consumer socialisation processes of older Australians: How social interactions shape the adoption and use of information communication technology”
  • Laura McVey, "Dark Dynamics: exploring harm in the online amateur pornography market"
  • Sadaf Sagheer, "Beyond Pink Trucks: Undoing Gender Socialisation through marketing of children’s toys"
  • Federico Triolo, “Coffee: A Metamorphic and Iconic Product infused with Cultural Meanings”
  • Stephanie Yesmukanova, “Cultural analysis of the evolution of status: Prestige and sustainability in luxury electric car market”
aboriginal flag
torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer

aboriginal flag
torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.