We are a dynamic team of marketing scholars with over 50 years of cumulative experience, producing culturally-informed insights into consumer behaviour and culture.

Professor Francis Farrelly

Professor Farrelly has published an extensive body of work in some of the leading journals in the world in the consumer and marketing area.


Professor Diane Martin

Professor Martin's academic research employs ethnographic methods in examining relationships between consumers, communities and culture.


Dr Torgeir Aleti

Torgeir has published several books and articles; mainly related to consumer socialisation and social learning processes.


Dr Samuelson Appau

Prior to joining academia, Samuelson worked in market research and brand consulting for Millward Brown in West Africa, advising clients such as for Coca-Cola, Nestlé, Unilever and Etisalat.


Dr Bernardo Figueiredo

Bernardo started his career working in marketing and branding for multinationals like Procter and Gamble and Unilever, as a Science and Technology analyst for reporting to the Brazilian Government.


Dr Lauren Gurrieri

Dr Gurrieri's focus includes gender, consumption and the marketplace; inequalities in consumer culture; consumer activism and resistance; and consumer well being and social change.


Dr Marian Makkar

Dr Makkar's research interests are in market creation and evolution, consumer culture, space and place, luxury consumption, multiculturalism and cosmopolitanism, consumer resistance and activism, and the sharing economy.



Current HDR students

Phan Ngan

Ngan is passionate about authenticity in marketing and tourism and has worked as a marketing lecturer in Vietnam. Ngan’s current research topic looks at Heritage authentication and place branding.

When not researching, Ngan loves travelling, reading books and playing with her children.

Mark Buschgens

Mark has worked with creative design and branding in various companies across the globe, and is currently focusing on the role of brand aesthetics in easing collective anxieties of transnational diaspora markets.

When he’s not immersed in the world of creativity and branding, he’s spending time with his son at the park.

Narjess Abroun

Narjess is currently researching consumer behaviour in the context of life-threatening illness, focusing on how consumers respond to the threat of cancer threat and how they cope with its difficulties through consumption practices.

As a researcher, wife, and mother, Narjess also enjoys cooking, playing with her 2-year old daughter and writes poetry as a means of her self-expression.

Federico Triolo

Federico has gained international study and work experience in Italy, Cyprus, Denmark, South Korea, Spain, and Australia. Throughout his academic and professional experiences, Federico developed a strong interest in sustainability concerns and he supports the transition toward a sustainable society. His academic research explores consumer culture, markets, and sustainability. Particularly, Federico is currently researching the Australian coffee market.

When not researching Federico loves to relax, admiring natural wonders, drinking a cup of coffee or glass of wine, as well as running in the beautiful Melbourne.

Handini Audita

Saara Maitilainen

Laura McVey

Nguyen Thi Thao Luu

aboriginal flag
torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer