Francis Farrelly is a Professor of Marketing at RMIT University who is the Director of the Honours Program. Francis is a highly experienced teacher, researcher and consultant in the consumer insights and marketing strategy area.
Professor Francis Farrelly has been a former Head of Discipline (Marketing) who has taught across undergraduate, masters and MBA programs, published widely, and worked with business across industry sectors from banking, legal, technology, automotive and sport, and with government.
Francis has received University, national and international awards for his research, teaching, and work with industry.
Francis has been an active researcher for the last twenty years. His research interests lie primarily in the qualitative area both in the consumption and management domain. He has published widely in leading journals and his research encompasses marketing strategy, branding, consumer culture, sport marketing and sponsorship, and product design. Francis has been invited to speak on his research institutions such as at the Harvard Business School, the London School of Economics, and the University of Oregon, Ecole Supe´rieure de Commerce de Paris (ESCP), EM Lyon, and several Universities in Australia.
Research Projects and Funding
Professor Farrelly has been the recipient of numerous external research grants. Some of these grants are noted below.
- 2014: Surfing or Diving? An exploration of student's practices and attitudes towards technology for learning. Funded by: HERDSA Office of Learning and Teaching
- 2010: Vic Health – ($190, 000) – Drinking-Related Lifestyles: Development and implementation of lifestyle segmentation model (with Reid, Fry and Farrell).
- 2008: Australian Research Council (ARC) Discovery – ($35, 000) – Developing a Brand Authenticity Scale (with Beverland, Napoli and Dickson).
- 2005: Australian Research Council (ARC) Discovery ($100,500) – Sharing values / Brands and Co-creation (with Quester and Beverland).
- 2004: Australian Research Council (ARC) Linkage Grant ($238,000) – (CI) - A Model of Sport Fan Involvement and Loyalty (with Quester and Beverland).
Francis has also received research funding from a range of organizations including the AFL, the NBL, Telstra, and the Federal Government.
Francis has published his work in leading journals such as the Journal of Marketing, the Journal of Consumer Research, Annals of Tourism Research, the Journal of Product Innovation Management, and the Harvard Business Review. His research interests cover Marketing Strategy, Consumer Insights, Innovation, Tourism and Sport. He has also presented his research at leading Institutions such as The London School of Economics and The Harvard Business School.
Over his career Francis has also been responsible for securing over $1 million in research and teaching grants including ARC Linkage and Discovery Grants, and various grants with Industry.
- PhD in Marketing, University of Adelaide, 2002.
- Master of Business/Marketing, Monash University, 1996.
- Bachelor of Business/Marketing, Monash University, 1990.
Francis has worked with industry for over twenty years carrying out consumer and managerial research and developing marketing strategy, communications and providing other marketing related services and executive education programs for organisations ranging from the Australian Football League and various professional sports clubs nationally and internationally, and organisations such as the ANZ, Telstra, the NBL, the TAC, Rip Curl, BMW, Herbert Smith Freehills, Jaguar Landrover, Westpac, Telstra and Mercedes Benz, and with charities such as World Vision and others. Francis has also worked on major international projects, for example in the case of major sponsors (Coca Cola, Lloyds Bank) of the London Olympics.
Francis has also carried out research and written whitepapers as part of the Prime Ministers taskforce on Innovation, involving business capability building, branding, and the Place brand. It also included evaluating major multi-million investments to grow the Australian artisanal food sector.
Recently Francis won an Australian Marketing Institute National Award for Excellence for his work in Industry.
- Westberg, K.,Stavros, C.,Farrelly, F.,Smith, A. (2020). Fan empathy as a response to athlete transgressions In: Sport Management Review, 23, 719 - 735
- Gebhardt, G.,Farrelly, F.,Conduit, J. (2019). Market Intelligence Dissemination Practices In: Journal of Marketing, 83, 72 - 90
- Farrelly, F. (2019). Revealing the memorial experience through the tourist-led construction of imagined communities In: Tourism Management, 75, 13 - 21
- Farrelly, F.,Kock, F.,Josiassen, A. (2019). Cultural heritage authenticity: A producer view In: Annals of Tourism Research, 79, 1 - 12
- Kock, F.,Josiassen, A.,Assaf, A.,Karpen, I.,Farrelly, F. (2018). Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior In: Journal of Travel Research, 58, 427 - 439
- McCauley, B.,Kopanidis, F.,Farrelly, F.,Greuter, S. (2018). Always On: Understanding the Intrinsic Motivations for Playing Games on Smartphones and the Effect of User Characteristics In: Loading..., 11, 1 - 20
- Chung-Moya, E.,Farrelly, F.,Beverland, M.,Karpen, I. (2017). Loyalty or liability: Resolving the consumer fanaticism paradox In: Marketing Theory, 18, 3 - 30
- Chung-Moya, E.,Beverland, M.,Farrelly, F. (2016). Exploring voids and consumer addiction In: Rediscovering the Essentiality of Marketing, Springer International Publishing, Switzerland
- Beverland, M.,Micheli, P.,Farrelly, F. (2016). Resourceful sensemaking: overcoming barriers between marketing and design in NPD In: Journal of Product Innovation Management, 33, 628 - 648
- Conduit, J.,Karpen, I.,Farrelly, F. (2016). Student engagement: A multiple layer phenomenon In: Making a Difference Through Marketing, Springer, Singapore
2 PhD Completions2 PhD Current Supervisions
- Surfing or Diving? An exploration of student's practices and attitudes towards technology for learning. Funded by: HERDSA Office of Learning and Teaching Grant from (2013 to 2014)
- Drinking-Related Lifestyles: Development and implementation of lifestyle segmentation model for problem drinking interventions through improved media and message targeting. Funded by: VicHealth Innovation Grant Pre-2014 from (2010 to 2013)