Dr Bernardo Figueiredo

Bernardo started his career working in marketing and branding for multinationals like Procter and Gamble and Unilever, as a Science and Technology analyst for reporting to the Brazilian Government.

After entering academia, Bernardo has worked in Denmark, New South Wales and his interests span consumer culture and transformative consumer culture, including value creation, collaborative networks, cultural branding, customer experience and the sociocultural analysis of the broad categories that underpin consumption like gender, age, ethnicity and class.

His research has been awarded various prestigious international awards and been published in the leading Marketing journals.

And when Bernardo is not doing research, he’s planning his next trip to an exotic location, where he’ll learn about new peoples and cultures.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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