Professor Diane Martin

Professor Martin's academic research employs ethnographic methods in examining relationships between consumers, communities and culture.

As a previous small-business owner, Dianne studied entrepreneurship and market creation. Her academic research employs ethnographic methods in examining relationships between consumers, communities and culture.

Most recently, Diane’s lifelong passion for the natural environment and the Earth’s wild places has led her to re-examine marketing in the context of the urgent need for sustainable practices in both business and consumer behaviour.

In her recent textbook, Sustainable Marketing, Diane brings her keen sense for the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population.

Diane is a Senior Fellow of the American Leadership Forum. Her scholarship is published in numerous journals in marketing and communication, including Consumption, Markets and Culture, the Journal of Business Ethics, the Journal of Applied Communication Research, Journal of Consumer Research, Journal of Macromarketing, Journal Of Marketing Management, and the Review of Marketing Research.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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