Professor Francis Farrelly

Professor Farrelly has published an extensive body of work in some of the leading journals in the world in the consumer and marketing area.

Francis has published an extensive body of work in some of the leading journals in the world in the consumer and marketing area such as the Journal of Consumer Research, the Journal of Product Innovation Management and the Harvard Business Review, and is a leading researcher in sport marketing and marketing management.

He has also consulted for over twenty years carrying out consumer and managerial research and developing marketing strategy, communications and other services for organisations ranging from the Australian Football League and various sports clubs, the ANZ, Telstra, the NBL, the TAC, Rip Curl, and BMW, Mercedes Benz, Jaguar Landrover and Herbert Smith Freehills, as part of work with the Destination Group of Companies. Francis has led major global projects that involve gathering qualitative consumer and company insights, and case study work, with major brands across the world such as Coca Cola, the IOC, Visa, Unilever, FIFA, the NBA and NFL, Louis Vuitton, Adidas, Kraft/Mondeleez, Philips, Nike and Mercer.  

Francis has won University and international awards for his qualitative-led research and research-led teaching. He has also carried out research and written whitepapers as part of the Prime Ministers taskforce on Innovation, involving building business capability, brand, and innovation in Australian firms in the Artisanal Food Sector. Francis has also carried out pro bono work for firms in the not-for-profit sector, including World Vision and Kids with Cancer.

Away from work you will find him at home enjoying his family, surfing, and doing as little as possible at his home on the Mornington Peninsula.

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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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