Marian Makkar

Dr Marian Makkar's research falls under consumer behaviour, specifically consumer culture theory (CCT). Methodologically, she is a qualitative researcher and utilises qualitative interviews, ethnography, netnography, observations, and projective techniques in her research. Based on her diverse background, Marian's research interest span consumer culture, luxury consumption behaviours and luxury brand management, design for value co-creation and the use of technology to enhance consumer worlds. She has published in leading journals such as Journal of Retailing and Consumer Services and presented her research at international academic conferences including the Association of Consumer Research, Consumer Culture Theory Consortium and Australian and New Zealand Marketing Academy Conferences. She has received several academic awards and won university and nation-wide competitions for her research. Prior to pursuing an academic career, Marian worked in luxury retail as Marketing Manager of Alfred Dunhill Limited in Dubai. Her career also saw her working in public relations handling FMCG brands, beauty products and luxury automotive brands that spanned the Middle East and Africa and across New Zealand.

Professional interests:
- Service Quality
- Business Marketing Design