Associate Professor Joona Keranen
Details
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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joona.keranen@rmit.edu.au
Open to
- Media enquiries
- Masters Research or PhD student supervision
About
Joona Keränen is a Professor (Marketing) in the School of Economics, Finance, and Marketing at RMIT University.
Joona is an internationally recognized expert on value-based selling and business-to-business (B2B) marketing, and he has received several national and international awards for research excellence. His research is focused on examining how organizations can understand, quantify, and communicate the value that they (co-)create with various societal stakeholders across diverse contexts, ranging from industrial buyer-seller relationships to circular economy, cleantech, social procurement, and healthcare.
Industry experience:
Dr. Keränen has extensive experience in collaborating with industry partners and leading several large-scale, international, and industry-engaged research projects. He serves as a senior advisor to selected B2B firms and is a frequent keynote speaker at corporate and industry events.
Awards:
2024 Award for Excellence in Research Supervision, College of Business & Law, RMIT University
2022 Award for Research Excellence (high-impact publication), College of Business & Law, RMIT University
2021 Best paper award in the Digital Transformation track in the R&D Management (RADMA) conference
2020 Research Excellence Award, College of Business & Law, RMIT University
2020 Research Excellence Award, Graduate School of Business & Law, RMIT University
2018 Best paper award in the business-to-business marketing track in the Australian & New Zealand Marketing Academy Conference (ANZMAC)
2014 Teemu Aho Award for a high-quality dissertation from the Society for Viipuri, School of Economics, Finland
Supervisor projects
- Project 1: The relevance of data ecosystems for firms transitioning towards a circular business model
- 9 Jan 2026
- Paradoxes in Cross-functional Innovation Teams: How Designers Transcend Individual Level Tensions to Enhance Collaboration
- 12 Sep 2022
- Circular Economy Platforms: Enablers and Organizers of Economic and Environmental Value Creation in the Circular Economy
- 9 Aug 2022
- An Existential Inquiry into Vietnamese Women's Life-Stories: On Becoming a Leader
- 19 Nov 2020
- Explaining the Different Approaches to Local Government Strategy Development Process across Two Provinces in Indonesia: A Cultural Crossvergence Approach
- 16 Nov 2020
- Why Don’t Small Business Owners Take Professional Advice? A Dyadic Study From a Client and Adviser Perspective.
- 11 Nov 2020
- Digital Sales Transformation: What are the Consequences of the Evolution of Digital Technologies on the B2B Sales Function?
- 24 Mar 2020
Teaching interests
Supervisor interest areas:
Value-based selling and procurement
Shared value creation
Social value in B2B markets
Selling and buying sustainable offerings in business markets
Servitization and solutions in B2B markets
Research interests
Joona´s research interests are focused on B2B marketing and selling, value-based business strategies, servitization and complex solutions, and selling sustainable business offerings.
His research has been published in the leading business marketing journals, including Industrial Marketing Management and Journal of Personal Selling and Sales Management, as well as practitioner outlets, such as MIT Sloan Management Review and California Management Review
Research keywords:
B2B Marketing, Customer Value, Value-based Selling, Value Propositions, Servitization
