Kane Koh

Dr. Kane Koh is an award-winning digital marketing academic who specializes in marketing science methods, applying marketing analytics, machine learning, and econometric modeling to both structured data (e.g., spreadsheets) and unstructured data (e.g., video, audio, text). His research spans pet adoption, content monetization, social live streaming services, and customer experiences. In addition to the multiple awards below, he has secured over $27,000 in competitive grant funding, most notably from the Marketing Science Institute.

Email him if you are interested in:

1. Industry & Research Collaborations: Includes data-driven digital marketing strategies and ventures with real, practical and/or social impact
   • Current lead researcher for a project aimed at saving pets with PetRescue, Australia's largest online pet adoption platform.
2. PhD Supervision: When crafting your request, state:
   • How you meet the eligilbity criteria on the PhD information page 
   • Details of proposed research projects you want to study 
   • What value you want him to provide you as a supervisor 
   • Special note: Do not use AI to write a superficial supervision request to him. He will know. 
3. Media Enquiries. Recent features:
   • Why are people so obsessed with Labubu? Canadian Broadcasting Corporation (CBC). Canada 
   • Protecting your digital self: Could Denmark’s likeness law work in Australia? AdNews. Australia

Awards

1. Winner for Overall Best Paper for the Australian and New Zealand Marketing Academy (ANZMAC) Conference (2025, December 3) 
2. Runner-up for the CoBLwealth Games 2025, with team “Marginal Gains” (2025, November 27) 
3. Winner for Best Paper in Track “Advertising and Marketing Communications” for the Australian and New Zealand Marketing Academy (ANZMAC) Conference (2025, November) 
4. Winner for the ADVC's LT&Q EdTech Encouragement Award at RMIT University (2025, September)
5. Runner-up for the AMS Review/Sheth Foundation - Doctoral Competition for Conceptual Articles (DoCCA) (2025, March)
6. Winner for the Honorable Mention at the Doctoral Colloquium for the Australian and New Zealand Marketing Academy (ANZMAC) Conference (2024, December)
7. Winner for the Doctoral Best Paper Award 2024 [Best Journal Article under Review] at the University of Melbourne (2024, November)
8. Finalist for the Society for Marketing Advances (SMA) 2024 Dissertation Competition (2024, November)
9. Highly recommended runner-up for Australian Consortium for Social and Political Research Incorporated (ACSPRI) Fellowship (2023, December)
10. Winner for the 1st annual Doctoral Program Poster Sessions at the Faculty of Business and Economics, University of Melbourne (2023, November)
11. Finalist for the 3-Minute-Thesis Competition (3MT) at the University of Melbourne (2023, September)
12. Winner for the Relationship Marketing Special Interest Group (RMSIG) Doctoral Student Award for notable research in the area of Relationship Marketing (2023, August)
13. Winner for the AMS Review/Sheth Foundation - Doctoral Competition for Conceptual Articles (DoCCA) (2023, May)