STAFF PROFILE
Associate Professor Bernardo Figueiredo
Bernardo Figueiredo is a senior lecturer in the School of Economics, Finance and Marketing, at RMIT University in Australia
Research Interests
Dr Figueiredo’s main research area is the Globalisation of Markets and Culture. His interests include consumer culture theory (CCT), value creation, customer experience, social isolation and connectedness, collaborative networks, consumers relationship with technology, mobility, cosmopolitanism, and emerging markets. He is especially interested in understanding how the globalisation of markets and cultures shapes consumption and marketing practices.
Dr Figueiredo has published in the Journal of Consumer Research, Journal of Business Research, Marketing Theory, the Journal of Macromarketing, Academy of Management Learning and Education, Journal of Marketing Management, Consumer Markets and Culture and various conference proceedings on diverse themes such as regions and consumer culture, development, transformative consumer research, temporal structuration of consumption, luxury brands and consumption in Latin America. He has supervised theses on place branding; marketing communications and branding, consumer acculturation, authenticity, globalisation of the markets and internationalization of firms and marketing in developing countries. He employs qualitative/interpretive methodological approaches, which are aligned with the CCIG (Consumer Culture Insights Group).
Conference Participation
- Organiser of ACR Special Session (with Eric P.H. Li), “Globalcityscapes: Re-Reading Ethnicity in Movement“, [with Markus Giesler, York University (Canada), Ela Veresiu, Witten/Herdecke University (Germany), Zuzana Chytkova, University of Pisa (Italy), Luca M. Visconti, Università Bocconi (Italy), Eric Ping Hung Li, York University (Canada)] - North American Association for Consumer Research (ACR), Jacksonville, USA, Oct 2010.
- Film “A pen“ - Winner of the people's choice award at ACR Film Festival (2013) - with Anastasia Seregnina and Norah Campbell. Competitive film.
- Served as research assistant for the paper published as “Ethnographic Stories for Market Learning“ in the Journal of Marketing (2013) by Julien Cayla and Eric Arnould.
Teaching
- Customer Experience Design
- International Marketing
Research Projects and Funding
- How Consumer Experiences Aggregate to Create Value in Collaborative Consumer Producer Networks. Funded by: Marketing Science Institute Grant 2016 from (2016 to 2016)
Other External Research Funding
- Winner of the people's choice award at Association for Consumer Research Film Festival (2013) - Film “A pen“ - with Anastasia Seregnina and Norah Campbell. Competitive film.
- Winner, The Susan P. Douglas Award – Best paper in international marketing across all tracks, 2012 EMAC – 41st European Marketing Academy Conference, Lisbon, Portugal.
- Winner, ACR/Sheth Foundation Dissertation Grant Competition – 2011 ($ 2000) Best dissertation Proposal - ACR Annual North American Conference in St. Louis, Missouri
- Postgraduate Research Support Scheme – 2010 and 2011 ($9,000) University of New South Wales
- UIPA Doctoral scholarship 2008-2012 $105,000) University of New South Wales
- PUC - VRAC Scholarship 2005-2007 ($10,000) Pontifical Catholic University of Rio de Janeiro
- Academic Excellence Prize, best undergraduate thesis 1995 ($500) University of Sao Paulo
- University of Southern Denmark, Odense, Denmark, Postdoctoral, Marketing and Management, Consumption Studies Group (2012-204)
- University of New South Wales, Sydney, Australia, PhD in Marketing, (2008 -2012)
- Schulich School of Management, York University, Toronto, Ontario, Visiting PhD Student (6 months) - Spring, 2010
- Building Ventures in Latin America – July 2006, Harvard Business School and Endeavor – Course in Entrepreneurship
- Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, Brazil, Master in Business Administration, 2005-2007
- University of Sao Paulo, USP. Brazil, Bachelor in Business Administration, 1991-1994
- Buschgens, M.,Amado Baptista De Figueiredo, B.,Rahman, K. (2020). How brand owners construct imagined worlds with brand visual aesthetics In: Journal of Brand Management, 27, 266 - 283
- Figueiredo, B.,Larsen, H.,Bean, J. (2020). (In Press) The Cosmopolitan Servicescape In: Journal of Retailing, , 1 - 21
- Belkhir, M.,Brouard, M.,Brunk, K.,Dalmoro, M.,Ferreira, M.,Amado Baptista De Figueiredo, B.,Huff, A.,Scaraboto, D.,Sibai, O.,Smith, A. (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers In: Academy of Management Learning and Education, 18, 261 - 285
- Gallan, A.,McColl-Kennedy, J.,Barakshina, T.,Amado Baptista De Figueiredo, B.,Jefferies, J.,Gollnhofer, J.,Hibbert, S.,Luca, N.,Roy, S.,Spanjol, J.,Winklhofer, H. (2019). Transforming community well-being through patients' lived experiences In: Journal of Business Research, 100, 376 - 391
- Buschgens, M.,Amado Baptista De Figueiredo, B.,Rahman, K. (2019). How brand visual aesthetics foster a transnational imagined community In: European Journal of Marketing, 53, 2268 - 2292
- Buschgens, M.,Amado Baptista De Figueiredo, B.,Rahman, K. (2019). How Regional Diasporic Consumer Experiences Produce Transnational Imaginary In: Advances in Consumer Research, 46, 382 - 385
- Amado Baptista De Figueiredo, B.,Bean, J.,Larsen, H. (2018). Cosmopolitanism and Its Sociomaterial Construction in the Servicescape In: Cosmopolitanism, Markets, and Consumption, Palgrave Macmillan, Cham, Switzerland
- Fernandez, K.,Amado Baptista De Figueiredo, B. (2018). Bridging boundaries in consumption, markets, and culture In: Consumption Markets and Culture, 21, 295 - 300
- Scaraboto, D.,Amado Baptista De Figueiredo, B. (2017). Holy Mary goes 'round: Using object circulation to promote hybrid value regimes in alternative economies In: Journal of Macromarketing, 37, 180 - 192
- Bean, J.,Amado Baptista De Figueiredo, B.,Larsen, H. (2017). The Object of Research: Considering Material Engagement Theory and Ethnographic Method In: Ethnographic Praxis in Industry Conference Proceedings, Montreal, Canada, 22-25 October 2017
1 PhD Completions3 PhD Current Supervisions
- Codesigning participatory strategies with older adults to reduce perceived risk and promote digital inclusion. Funded by: Australian Communications Consumer Action Network (ACCAN) Grants Scheme 2016 onwards from (2020 to 2022)
- How Consumer Experiences Aggregate to Create Value in Collaborative Consumer Producer Networks. Funded by: Marketing Science Institute Grant 2016 from (2016 to 2016)