Associate Professor Bernardo Figueiredo

Research Interests

Dr Figueiredo’s main research area is the Globalisation of Markets and Culture. His interests include consumer culture theory (CCT), value creation, customer experience, social isolation and connectedness, collaborative networks, consumers relationship with technology, mobility, cosmopolitanism, and emerging markets. He is especially interested in understanding how the globalisation of markets and cultures shapes consumption and marketing practices.

Dr Figueiredo has published in the Journal of Consumer Research, Journal of Business Research, Marketing Theory, the Journal of Macromarketing, Academy of Management Learning and Education, Journal of Marketing Management, Consumer Markets and Culture and various conference proceedings on diverse themes such as regions and consumer culture, development, transformative consumer research, temporal structuration of consumption, luxury brands and consumption in Latin America. He has supervised theses on place branding; marketing communications and branding, consumer acculturation, authenticity, globalisation of the markets and internationalization of firms and marketing in developing countries. He employs qualitative/interpretive methodological approaches, which are aligned with the CCIG (Consumer Culture Insights Group).

Conference Participation

• Organiser of ACR Special Session (with Eric P.H. Li), “Globalcityscapes: Re-Reading Ethnicity in Movement“, [with Markus Giesler, York University (Canada), Ela Veresiu, Witten/Herdecke University (Germany), Zuzana Chytkova, University of Pisa (Italy), Luca M. Visconti, Università Bocconi (Italy), Eric Ping Hung Li, York University (Canada)] - North American Association for Consumer Research (ACR), Jacksonville, USA, Oct 2010.
• Film “A pen“ - Winner of the people's choice award at ACR Film Festival (2013) - with Anastasia Seregnina and Norah Campbell. Competitive film.
• Served as research assistant for the paper published as “Ethnographic Stories for Market Learning“ in the Journal of Marketing (2013) by Julien Cayla and Eric Arnould.

Teaching

• Customer Experience Design
• International Marketing

Research Projects and Funding

• How Consumer Experiences Aggregate to Create Value in Collaborative Consumer Producer Networks. Funded by: Marketing Science Institute Grant 2016 from (2016 to 2016)

Other External Research Funding

• Winner of the people's choice award at Association for Consumer Research Film Festival (2013) - Film “A pen“ - with Anastasia Seregnina and Norah Campbell. Competitive film.
• Winner, The Susan P. Douglas Award – Best paper in international marketing across all tracks, 2012 EMAC – 41st European Marketing Academy Conference, Lisbon, Portugal.
• Winner, ACR/Sheth Foundation Dissertation Grant Competition – 2011 ($ 2000) Best dissertation Proposal - ACR Annual North American Conference in St. Louis, Missouri
• Postgraduate Research Support Scheme – 2010 and 2011 ($9,000) University of New South Wales
• UIPA Doctoral scholarship 2008-2012 $105,000) University of New South Wales
• PUC - VRAC Scholarship 2005-2007 ($10,000) Pontifical Catholic University of Rio de Janeiro
• Academic Excellence Prize, best undergraduate thesis 1995 ($500) University of Sao Paulo

• University of Southern Denmark, Odense, Denmark, Postdoctoral, Marketing and Management, Consumption Studies Group (2012-204)
• University of New South Wales, Sydney, Australia, PhD in Marketing, (2008 -2012)
• Schulich School of Management, York University, Toronto, Ontario, Visiting PhD Student (6 months) - Spring, 2010
• Building Ventures in Latin America – July 2006, Harvard Business School and Endeavor – Course in Entrepreneurship
• Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, Brazil, Master in Business Administration, 2005-2007
• University of Sao Paulo, USP. Brazil, Bachelor in Business Administration, 1991-1994