Amanda Spry

Dr Amanda Spry investigates the critical role that brands play for consumers, companies, markets, and society.

Across her research projects, she studies the capacity and versatility of brands to drive a company's bottom line, to engage in sociopolitical activism, and to contribute to societal transformation. Amanda has published in leading journals such as the European Journal of Marketing and the Journal of Public Policy and Marketing. She has presented her research at prestigious institutions such as the University of Oxford's Saïd Business School, as well as conferences for the American Marketing Association and the European Marketing Academy, amongst others. She serves on the editorial review board of the European Journal of Marketing. Amanda is currently the Workplace Integrated Learning Coordinator for the School of Economics, Finance, and Marketing and is the recipient of various teaching awards. She has contributed to The Conversation editorial outlet and provided comment in Australian media outlets such as AdNews, B&T, and The Financial Times as a branding expert.