A Roadmap to Recovery: Reactivating your Business, Rebuilding your Melbourne

A Roadmap to Recovery: Reactivating your Business, Rebuilding your Melbourne

Supporting small business in Melbourne's CBD and Docklands to thrive and succeed in 2021.

Are you ready to rebuild your business and take action in 2021?

In partnership with the City of Melbourne's Inner-City Business Support initiative, RMIT University are launching a Roadmap to Recovery three month program, offering small businesses in Melbourne CBD and Docklands a unique opportunity to reset and recover from the challenges of 2020.

A Roadmap to Recovery will give small business owners the tools to stabilise their operations, accelerate their business and market opportunities, and develop a future growth strategy.

What's on offer?

This micro-credential aims to allow you to discover what it means to ‘work lean’ Learn what’s required to develop a business plan using Lean Canvas Analyse what makes a business viable, feasible and desirable.

We will be facilitating a webinar every month, bringing together visionaries, small business entrepreneurs and professional experts for like-minded conversations and practical approaches to pave the future of our city.

Join us for our kick-off webinar for the year on 21st January, Keeping the Lights on: Cutting through the noise. This will be an interactive, dynamic event where our experts discuss the overwhelming support available out there and how you can select the one that best suit your needs.

The program runs over three months with a three step approach

Step 1 – Reset: Identify Opportunity

  • Stabilise critical business operations
  • Reflect on self and business opportunity readiness
  • Analyse market context, trends and business model
  • Generate, evaluate and prioritise market opportunities

Step 2 – Rebuild: Pursue Opportunity

  • Uplift self and business capabilities
  • Develop value proposition and MVP/service prototype
  • Test, validate and accelerate market opportunity

Step 3 – Restore: Realise Opportunity

  • Activate self and business potential 
  • Generate and operationalise business model
  • Optimise business model and operations (financial, legal and marketing) 
  • Develop future growth strategy and opportunity portfolio
Roadmap to Recovery program steps Roadmap to Recovery Program steps

This unique program has been designed specifically for the current needs of COVID-19 impacted small businesses. It differs from more standard, siloed and content-led programs through a framework that integrates learning with doing, supporting you on a journey of growth whilst addressing multiple aspects of business renewal in order to deliver real and sustainable outcomes.

The program also combines RMIT’s expertise in applied, industry-relevant education and remote learning technologies with RMIT Activators’ leadership in innovation and enterprise education, business innovation and venture creation and action-based, immersive learning.

Delivery methods

Our program integrates a mix of delivery formats, ensuring a scalable, adaptive model that caters to a range of learning contexts and preferences. The program is responsive to innovative changing market needs, opportunities and growth mindsets.

Key Selection Criteria

Who is eligible to apply?

To access business support services businesses must:

  • have a valid Australian Business Number (ABN).
  • an appropriate legal structure, such as an Australian registered company, business cooperative or partnership.
  • employ people, up to 50 FTE employees and be a participant in the Commonwealth Government’s JobKeeper Payment scheme be a ‘bricks and mortar’ business impacted by COVID-19 and located within the City of Melbourne municipal boundary, and within the post code areas of the CBD (3000), World Trade Centre (3005), Docklands, (3008) or Southbank (3006). Businesses physically located within co-working spaces, must be able to demonstrate they are located in this space at least 50% of the year.

More information on selection criteria can be found here


FAQs

You can express your interest in joining the program via our simple online form below

The team at RMIT Activator has fully shifted the program to virtual delivery.

The program will maintain a strong sense of community and has introduced new elements enabled by selected technology stacks. As restrictions scale back, we will operate in line with the university’s approach as per government guidelines and will cautiously introduce relevant face-to-face offerings while adhering to social distancing guidelines.

This program is free! We have partnered with the City of Melbourne's Inner-city Business Support initiative to deliver a free program to CBD small businesses affected by COVID-19.

The program runs over three months.

The Roadmap to Recovery Program launches at the end of January 2021

Yes! Please let us know and we will be able to set up the platform for you and your business partner using the same or two different accounts.

Not a problem, there will be ten cohorts running through the program throughout 2021. Submit an application and we will keep you informed when new intakes are open.

After the three month program concludes, participants are able to retain access to the learning platform and tools for three months. There is also an opportunity to join Activator Connect at a discount for twelve months.

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Monthly Webinar Series: January

 

Event: Keeping the Lights On: Cutting through the noise

Date: Thursday, 21 January 2021

As a small business owner you could well be feeling overwhelmed by all the different kinds of help out there, but how do you know what your best options are?

Melbourne Inner-City Business Support Program Partners

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer