A Roadmap to Recovery: Reactivating your Business, Rebuilding your Melbourne

A Roadmap to Recovery: Reactivating your Business, Rebuilding your Melbourne

Supporting businesses to thrive and succeed.

Grow your business with Roadmap to Recovery: a free course for Melbourne small-to-medium business owners to identify, test and launch products that your customers want.

Delivered in partnership with the City of Melbourne's Inner-City Business Support Initiative, this modular course is flexible and adaptive - with a focus on skill building, mentoring, and business regeneration.

During the course you'll connect you with a community of businesses and gain the tools to:

  • explore market opportunities
  • build valuable products and services and,
  • develop new business models for sustainable growth

What's on offer?

Get Ready

Reflect on where you're at and set tangible goals to work towards

  • Connect with a dynamic community of small-business owners and industry experts
  • Craft actionable, ambitious, and achievable goals
  • Identify your capacity and resources by reflecting on where you're at and what you've learned
  • Organise for the future by scanning what's coming up for you in the market and your business

Duration: 2 weeks.
Time commitment: 2 hrs per week

Step 1: Reset

Find, filter, and focus on attractive market opportunities.

  • Identify and develop new opportunities
  • Review your products and services with innovative frameworks
  • Prioritise opportunities to reduce risk and reach more customers
  • Prepare for the future by learning techniques to build adaptability and resilience

Duration: 4 weeks
Time commitment: 5 hrs per week

Step 2: Rebuild 

Pursue a new opportunity by rapid design and testing.

  • Reduce risk by testing opportunities with small, low-risk experiments
  • Improve your product or service by researching with customers
  • Apply lean business tools and methods to deliver quickly
  • Reach more customers by improving your digital marketing and branding

Duration: 4 weeks
Time commitment: 5 hrs per week

Step 3: Reactivate 

Realise new opportunities by taking your product or service to market

  • Develop a robust go-to-market strategy
  • Calculate how these changes might impact your business when it come
  • Prepare for future opportunities by learning about emerging technologies and trends

Duration: 4 weeks
Time commitment: 5 hrs per week

This unique program has been designed specifically for the current needs of COVID-19 impacted small businesses. It differs from more standard, siloed and content-led programs through a framework that integrates learning with doing, supporting you on a journey of growth whilst addressing multiple aspects of business renewal in order to deliver real and sustainable outcomes.

The program also combines RMIT’s expertise in applied, industry-relevant education and remote learning technologies with RMIT Activators’ leadership in innovation and enterprise education, business innovation and venture creation and action-based, immersive learning.

Delivery methods

Our program integrates a mix of delivery formats, ensuring a scalable, adaptive model that caters to a range of learning contexts and preferences. The program is responsive to innovative changing market needs, opportunities and growth mindsets.

Key Selection Criteria

Who is eligible to apply?

To access business support services businesses must:

  • have a valid Australian Business Number (ABN).
  • an appropriate legal structure, such as an Australian registered company, business cooperative or partnership.
  • employ people, up to 50 FTE employees and be a participant in the Commonwealth Government’s JobKeeper Payment scheme be a ‘bricks and mortar’ business impacted by COVID-19 and located within the City of Melbourne municipal boundary, and within the post code areas of the CBD (3000), World Trade Centre (3005), Docklands, (3008) or Southbank (3006). Businesses physically located within co-working spaces, must be able to demonstrate they are located in this space at least 50% of the year.

More information on selection criteria can be found here


You can express interest in joining the program via our simple online form below.

This program is free! We have partnered with the City of Melbourne's Inner-city Business Support initiative to deliver a free program to CBD small businesses affected by COVID-19.

The program runs over three months.

A Roadmap to Recovery launches Monday, 15 March 2021.

The course is delivered virtually through on demand modules that you can complete in your own time. We also offer face-to-face coaching sessions throughout the duration of the course.

You can complete each step at your own pace. We recommend 5 hours per week over 4 weeks for each step of the program. However, you can also allocate the 4 weeks learning in each step of the course to suit your availability.

Yes! Please let us know and we will be able to set up the platform for you and your business partner using the same or two different accounts.

Not a problem. The program is designed to be modular and adaptive, with a second intake commencing mid-year. Submit an application and we will keep you informed of details.

After the three month program concludes, participants are able to retain access to the learning platform and tools for three months. There is also an opportunity to join Activator Connect at a discount for twelve months.

Melbourne Inner-City Business Support Program Partners

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The health, safety and wellbeing of the RMIT community is our absolute priority and we are continuing to take advice and guidance from the relevant authorities. RMIT Activator activities, events and programs will be delivered in line with the latest health advice, including adherance to social distancing requirements.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer