RMIT students mix with sporting industry at inaugural Business of Sport Symposium

RMIT students mix with sporting industry at inaugural Business of Sport Symposium

This month, students from RMIT’s Essendon Education Academy (EEA) and Melbourne Cricket Education Academy (MCEA) attended the inaugural Business of Sport Symposium, mixing with representatives from across the Australian sporting landscape.

The symposium brought together staff from RMIT’s College of Vocational Education (VE), and more than 100 participants including students from the University’s two flagship education-and-industry integrated programs, EEA in partnership with Essendon Football Club and MCEA in partnership with Cricket Victoria. 

Alongside them in the room were representatives from professional sporting clubs and leagues across AFL, NRL and football, Olympic and high-performance sport, broadcasters and media professionals, community sport leaders, sport-technology innovators, and colleagues from RMIT’s College of Business and Law.

Participants heard from peers and industry professionals about the pathways open to them if they chose to pursue a career in the ‘business of sport’, a multi-billion-dollar industry in Australia.

Students in lecture theatre. Participants heard from peers and industry professionals.

Peter Komsta, Director Business and Enterprise Cluster in the College of VE at RMIT, said the aim of the symposium was for students to gain a deeper understanding of the wide range of careers across the sport ecosystem, and begin building their networks that may lead to career opportunities in the industry.

"Events like this also reflect what makes RMIT distinctive, our long-standing commitment to partnering with industry,” he said.

“Through programs such as our academies with Essendon Football Club and Cricket Victoria, we have demonstrated how applied learning and strong industry partnerships can create powerful career pathways for students while supporting organisations with emerging talent and new ideas.”

Komsta said the symposium serves a larger ambition in the College of VE: the development of an RMIT Global Sport Business Hub.

“At RMIT we aim to be a leading institution for sport business capability, innovation and industry-connected education,” he said. 

“The Global Sport Business Hub would be platform to develop sport business leadership through applied learning, global industry partnerships, and stronger pathways between vocational and higher education.”

Kristin Hannah, Program Manager of the EEA, explained that students often chose the EEA’s integrated education-and-industry pathways as a faster, more relevant, and more engaging route into competitive sectors such as sport.

“The partnership between Essendon Football Club and RMIT University delivers a highly practical and industry‑aligned education model that significantly enhances student learning and career readiness,” she explained. 

“Students benefit from hands‑on, work‑integrated learning projects directly pitched by the Club, ensuring strong engagement and the opportunity to solve real operational challenges.”

“These pathways also help students clarify their career interests earlier and build job‑ready portfolios long before graduation.”

Hannah explained that programs of this kind can support evolving workforce needs, bridging gaps between theory and practice, and ensuring that industries can develop talent with contemporary, practical, and context‑specific skills.

“By combining accredited learning with immediate practical experience, students gain real‑world skills, industry exposure, and professional networks from the outset - advantages typically unavailable in traditional university models until later years,” she said.

A keynote reflecting on a career of multiple milestones 

Among the attendees was Bridie O’Donnell, who gave a keynote address to the audiences, reflecting on her pathway and how sport has shaped the different iterations.

“As a kid, community sport taught me more about teamwork, leadership, failure, persistence and determination than any other environment,” she reflected.

“Racing as a professional athlete challenged me and provided me with opportunities I would never have had in any other career.”

Bridie O'Donnell presenting at lectern. Bridie O’Donnell delivered the keynote.

O’Donnell – a former professional triathlete, rower and cyclist, doctor, public servant, author and currently a broadcaster for ABC 774 and SBS television – delivered a keynote that painted a broad picture of the 'business' of sport, speaking from her vast and varied career experiences.

“I wanted the audience to consider the ways in which they could shape their contribution to the industry, and help them determine how to combine their passion, priorities and skills for a long lasting, varied and rewarding career,” she said.

Growing the business of sport in support of a worthy cause

Ollie Walker-Peel, a panellist at the symposium, said it was inspiring to hear the diverse paths his contemporaries had taken in their careers.

“The symposium was really enjoyable,” he said. “The chance to network and hear how others had reached their destination in their chosen field was eye-opening.” 

“The panel I was a part formed a quality discussion that I am sure those in the audience would have taken something from, and it was brilliant to contribute to that.”

Walker-Peel studied Bachelor of Communications (Journalism) at RMIT, concluding his studies at the end of 2024. He now works as the Communications Manager at the International Federation of Cerebral Palsy Football (IFCPF), including as a commentator on international Cerebral Palsy Football matches, a job he began during his studies. 

“My degree gave me the tools and the confidence to understand how capable I am,” he said.

“Working and studying at the same time proved to be challenging yet rewarding. My first trip overseas was a two-week journey to Catalonia that fell during my final year of studying, but I was able to work the tournament without any detriment to my academic progress.”

“Seeing the world and removing yourself from your comfort zone is one of the best pieces of advice I can give, and I implore these students to do the same.”

 

Story: Finn Devlin

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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