Marketing

Marketing

Gain skills in this varied and expansive field of business, undertaking studies in brand management, customer experience, social media and digital marketing, analytics and more.

Gain skills in this varied and expansive field of business, undertaking studies in brand management, customer experience, social media and digital marketing, analytics and more.

Gain skills in this varied and expansive field of business, undertaking studies in brand management, customer experience, social media and digital marketing, analytics and more.

Primary major

By studying a marketing major you'll be prepared to take on roles in fields like digital marketing, brand management, campaign strategy, and customer analytics.

Marketing

Complete the following Six (6) subjects:

  • MKTG1025 Marketing Principles (12cp)
  • MKTG1050 Buyer Behaviour (12cp)
  • MKTG1041 Marketing Communication (12cp)
  • MKTG1045 Market Research (12cp)
  • MKTG1415 Digital Marketing (12cp)
  • MKTG1071 Strategic Marketing (12cp).

AND

Select and complete Two (2) Discipline Electives from the Marketing Major:

  • MKTG1053 Service Quality (12cp)
  • MKTG1080 Applied Brand Management (12cp)
  • MKTG1092 Product Innovation and Management (12cp)
  • MKTG1069 Advanced Marketing Concepts and Applications (12cp)
  • MKTG1048 Sales Strategy and Communication Skills (12cp)
  • MKTG1087 Retailing (12cp)
  • MKTG1423 Marketing and Society (12cp)
  • MKTG1089 Sport Marketing (12cp)
  • MKTG1483 Social Marketing and Consumer Wellbeing (12cp)
  • MKTG1485 Customer Experience Strategy (12cp)
  • MKTG1487 Marketing Analytics (12cp).

Before undertaking multiple majors, you must ensure there is no overlap in core or your choice of option courses.

Expand all sections

  • Blockchain Enabled Business
  • Economics, Entrepreneurship
  • Finance
  • Global Business
  • Innovation and Enterprise
  • Logistics and Supply Chain
  • Management and Change
  • Social Impact.

To support your future in business, we have created an extensive range of career focused areas of study allowing you to customise your degree and gain an edge.

 

  • Accounting
  • Behavioural Business
  • Behavioural Science for Future Leaders
  • Blockchain Enabled Business
  • Business Information Systems
  • Cybersecurity
  • Digital Business Development
  • Digital Supply Chain
  • Economics
  • Entrepreneurship
  • Finance
  • Global Business
  • Innovation and Enterprise
  • Logistics and Supply Chain
  • Management and Change
  • Managing Global Teams
  • Social Impact.

Degree specific information

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

More information
aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information