Artificial Intelligence in Marketing
Gain a comprehensive understanding of the AI technology stack, adapt your skills and learn to automate campaign optimisation with AI. You’ll also learn to enhance customer interactions using chatbots.
Bachelor of Business – Marketing major
Effectively capture your audience’s attention, communicate your product value, and successfully convert and retain customers with our Marketing major. Learn how to optimise your channels to achieve your organisation’s objectives and graduate ready to tackle the future of work.
Brand + Content Marketing
Differentiate your brand by deploying a unique brand promise that engages your audience through effective content and social media strategies.
Brand Experience
Differentiate your brand from the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint.
