ONETOO

ONETOO is a brand agency specialising in positioning strategy and category design in a digital age.

About the business

Location: Australia - VIC / Online

ONETOO is a brand agency specialising in positioning strategy and category design in a digital age.

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Alumni bio

Marcel McCarthy

Creative Director - marcel@onetoo.com.au

Marcel McCarthy is a designer and creative strategist with a passion for blending strategic thinking and bold design to craft impactful brand experiences. A graduate of RMIT’s Bachelor of Arts (Music Industry), they specialise in brand strategy, digital design, and transforming complex challenges into creative solutions. With a decade of experience, they’ve partnered with local brands and startups alike, earning recognition for their innovative approach and commitment to purposeful design.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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