Straight Up

Straight Up works with researchers to help them change the world.

About the business

Location: SA - Australia / Online

Straight Up works with researchers to help them change the world. We connect them to grant and other funding opportunities, create marketing for them, and connect them with industry.

Alumni bio

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Damia Ettakadoumi

Owner, Director - damia@straight-up.com.au


Damia Ettakadoumi set up her business, Straight Up, after developing her business plan as part of her studies at RMIT in the Executive Master of Business Administration. Since graduating with Distinction, her confidence to create, develop and implement strategy, and marketing plans out a marketing plan, as well as understand her finances and accounting has exploded. Straight Up now works with researchers and natural resource managers across Australia to market themselves and attract more funding.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.