SMEs embracing digitalisation during the pandemic: a European perspective

Bringing together industry leaders and international academics, this webinar will explore the opportunities, challenges and benefits digitalisation presents for SMEs. It will also provide a European perspective on COVID-19, how it has affected the digital transition of SMEs, and enhancing customer engagement through digital transformation.

With SMEs representing 50 per cent of Europe’s GDP, they’re key to the economy, but few have embraced the digitalisation required in the face of COVID-19. 

This global webinar will bring together industry leaders and international academics to share their perspectives on the opportunities, challenges and benefits that digitalisation presents for SMEs. It will also provide a European perspective on the impact of COVID-19, how the pandemic has affected the digital transition of SMEs, and the opportunities to enhance customer engagement through digital transformation. 

Presented by RMIT Europe and the College of Business and Law, this is the final webinar in a series discussing business resilience and transformation during challenging times. 

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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer