SMEs embracing digitalisation during the pandemic: a European perspective

Bringing together industry leaders and international academics, this webinar will explore the opportunities, challenges and benefits digitalisation presents for SMEs. It will also provide a European perspective on COVID-19, how it has affected the digital transition of SMEs, and enhancing customer engagement through digital transformation.

With SMEs representing 50 per cent of Europe’s GDP, they’re key to the economy, but few have embraced the digitalisation required in the face of COVID-19. 

This global webinar will bring together industry leaders and international academics to share their perspectives on the opportunities, challenges and benefits that digitalisation presents for SMEs. It will also provide a European perspective on the impact of COVID-19, how the pandemic has affected the digital transition of SMEs, and the opportunities to enhance customer engagement through digital transformation. 

Presented by RMIT Europe and the College of Business and Law, this is the final webinar in a series discussing business resilience and transformation during challenging times. 

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Featured guests

Joan Guasch Corominas, Director International Development and Public Programmes | Eurecat

Joan Guasch Corominas is an Industrial Engineer and his current role at Eurecat involves leading their Industry 4.0 strategy. He has promoted and participated in various regional and European initiatives in the domain of advanced manufacturing and industrial digitization. Joan was the Director of the Industry 4.0 Congress of Advanced Factories in its first two editions and is the Coordinator of the European technology initiative ‘Efficient and Sustainable Manufacturing’ He has a Master’s Degree in Business Administration by Universitat Politècnica de Catalunya.

Virginia Lin, Business Director - UK, Europe and MENA | BrandsEye

Virginia Lin started her career in the public sector, working in trade facilitation and major events. For the past five years, she has been leading the international expansion of BrandsEye, a customer data platform which uses crowd-sourcing and AI to turn unstructured public feedback from social media and survey data into actionable insights for a range of B2Cs, consultancies and government agencies. She has an Honours Degree in Journalism and Political Science, and an Advanced Diploma from RMIT in Translating and Interpreting (Chinese Mandarin).

Professor Anne-Laure Mention, Director of the Global Business Innovation Enabling Capability Platform | RMIT University

Professor Anne-Laure Mention's research interests revolve around open and collaborative innovation, and innovation in business to business services, with a focus on financial industry and FinTech, technology management, and business venturing. She has been awarded the prestigious IBM Faculty Award twice for her research on innovation. Professor Laure is a Professor at the RMIT School of Management, a visiting professor at Université de Liège, Belgium and the Deputy Head of the Centre d'Evaluation de la Performance des Entreprises, and a visiting professor at Tampere University, Finland.

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Facilitator

Boaz Kogon, Innovation and Research Associate | RMIT Europe

Boaz Kogon facilitates industry and research partnerships across the advanced manufacturing and technology sectors in Europe. He is experienced in strategic planning, new and change management projects, and communication. Boaz has particular experience in research institutes (public sector) and agribusiness and food industries (private sector), and his areas of expertise are in science and engineering with a particular focus on Industry 4.0. He holds a strong science/mathematical background with extensive experience in marketing and brand building, as well as financial analysis and feasibility studies.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information