Online Bachelor of Business – Business Analytics minor
Learn how to interpret and present information and drive data-driven decisions with our Business Analytics minor.
Behavioural Analytics falls under the broader umbrella of Business Analytics. It focuses on how customers interact with a digital product. What they click. Where they swipe. How much time they spend on a page. Which elements drive the most traffic.
So what is Behavioural Analytics used for? Well, when companies know how customers are using their product, they can figure out how to optimise that journey. In this way, Behavioural Analytics sits somewhere between Data Science and Psychology. It’s the process of figuring out what makes users tick. A combination of segmentation and event tracking.
Behavioural Analytics also shares some overlap with UX Design. Both fields look at user flows, user mapping and customer journeys. Both try to answer the fundamental question “How are customers using our product?".
When users interact with a website or app, they leave behavioural data behind. Behavioural Analysts look at this data in the aggregate and try to see patterns in the flow. Businesses can then segment users, track events, and figure out customer’s needs and interests. Netflix suggestions, Twitter feeds and YouTube recommendations are all fueled by Behavioural Analytics.
Behavioural Analytics has also allowed companies to go beyond so-called ‘vanity metrics’. Instead of generalising based on age or gender, for example, Behavioural Analysts can dig deep into browsing patterns to find exactly what drives consumer behavior – right down at the click and swipe level.
Here are some other fields that benefit from Behavioural Analytics:
Behavioural Analytics are driving change across multiple industries. E-commerce sites can now target their products more effectively. Messaging apps can increase overall usage. Insurance companies can use Behavioural Analytics to upsell additional products. In fact, the global Behavioural Analytics market is expected to grow at a 27.5% CAGR by 2034.
Learning Behavioural Analytics is an excellent way to future-proof your career. SEEK is projecting 23.2% job growth for Behavioural Analysts in Australia, with thousands of open positions across the country.
Here are some other careers that can benefit from Behavioural Analytics:
Indeed.com lists "Analytical skills" as fundamental for data analysts. Even if you don’t want to become a dedicated Behavioural Analyst, the skills you learn in this field (event mapping and customer segmentation, for example) are useful almost anywhere.
Business Analysts and Behavioural Analysts can command excellent salaries in Australia. According to Indeed, the average salary for a Business Analyst is $102,000 per annum. Behavioural Analysts can earn upwards of $91,000. There’s plenty of scope for career progression.
Behavioural Analytics can benefit all sorts of different fields. If you’d like to work in Digital Marketing, User Experience, UI Design, Web Development or SEO Marketing, having a basic knowledge of Behavioural Analytics will significantly boost your CV.
Behavioural Analytics uses various tools, like segmentation analysis and cohort analysis, to paint a picture of consumer behaviour. These might sound complex and intimidating, but anyone can learn Behavioural Analytics. It doesn’t require any specific background or experience.
Behavioural Analytics are crucial for any business with a digital product – or even a simple website. They’re a big part of increasing conversion, customer engagement, retention and growth. As a Behavioural Analyst, you’ll have a big impact on overall business performance.
So, why learn Behavioural Analytics? Because the Australian data industry is expected to surge 20% by 2025. More and more companies are going to be relying on Behavioural Analysts, and Behavioural Analytics careers are set to grow significantly.
Of course, becoming a dedicated Behavioural Analyst is really just one pathway to consider. Behavioural Analytics are used in all sorts of different fields, from Digital Marketing to Web Development and User Experience Design.
Here are some other careers that can benefit from Behavioural Analytics training:
Behavioural Analytics for beginners might seem intimidating, but you don’t need any specific experience to get started. Learning Behavioural Analytics is all about curiosity. If you have soft skills like teamwork, digital leadership and problem solving (not to mention a decent head for numbers), you’re well on your way. Anyone can upskill in Behavioural Analytics.
Our learning content is purpose built for online study and our curriculum is divided into easy-to-follow units. Each unit combines interactive webinars, 1-on-1 tutorials, group work and practical analysis tasks. The ultimate goal is to give you the skills you need for a career in Behavioural Analytics.
Here’s a taste of what you’ll need:
Want to learn Behavioural Analytics? This is the best place to start. Read as much as you can. Ask questions. Contact one of our RMIT Online course counsellors. You can find all our Behavioural Analytics news and coverage below.
Ready to learn Behavioural Analytics? You’ve come to the right place. RMIT Online offers a range of courses that offer study in Behavioural Analytics depending on your career goals and experience. You can learn Behavioural Analytics online, at your own pace, and get support from expert industry mentors.
Behavioural Analytics sits between several interrelated fields Business Analytics, Marketing, UX Design and even Psychology. If you’d like to expand your knowledge base – and boost your CV – check out RMIT Online’s related courses below.
Learn how to interpret and present information and drive data-driven decisions with our Business Analytics minor.
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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.
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