Email Marketing is one of the most popular – and effective – marketing channels, with an excellent ROI. In fact, studies have shown that for every dollar spent on Email Marketing, a business generates (on average) $38 in revenue. With new MarTech paving the way for automation and personalisation, email marketing is a critical channel for building an authentic connection with your owned audience.
Good Email Marketing specialists are hard to find, and they’ve never been in greater demand. Tighter government regulations around data protection have led to a surge in EDM activity, and with 3.9 billion people using email in 2019, businesses are on the hunt for experienced email professionals.
So why learn Email Marketing? With global users expected to reach 4.48 billion by 2024, and 56% of customers still relying on email as their primary brand communication tool, Email Marketing is a critical channel. If you’ve been waiting to upskill, now is the time.
As omni-channel marketing and mobile browsing become more and more common, businesses need healthy direct customer channels, like email marketing.
Email marketing is also a more creative and varied career than you might think. Email Marketing specialists need to understand Data Analytics, UX Design, copywriting, customer segmentation and broader marketing techniques. It’s an exciting, complex field that segues neatly into other industries.
Here are just a few careers that draw heavily on email marketing:
Any marketing professional will tell you that channel experience is everything. With a solid background in Email Marketing, you can easily broaden your skillset and transition into Content Marketing, Social Media Marketing, UX Design or CRM Management.
According to Payscale, the average Email Marketer salary in Australia is $79,000, with even higher wage potential for experienced Email Marketers and consultants. Email marketing qualifications are also an excellent way to leverage a raise or broaden your understanding of MarTech.
Qualified Email Marketers can have a huge impact on overall business. Email marketing is great for generating sales, building customer relationships, driving blog traffic or growing social media channels. Don’t forget, 99% of email users check their email every single day.
Email Marketing specialists aren’t just marketers. They have to be writers, designers, editors, data analysts, database guardians and customer engagement experts. It’s one of the most well-rounded and interesting areas of marketing, and provides transferable skills to other areas.
You’ll find Email Marketing Specialists in businesses of every size, across almost every industry. You can work in-house or freelance, for small marketing agencies or global corporate giants, as a full-time employee or part-time consultant.
Want to learn email marketing? It’s a smart choice. According to Seek, Marketers in Australia earn around $100,000 per annum. There are thousands of job openings around the country, and SEEK is projecting industry growth of 11.4% over the next 5 years.
You also don’t need many formal qualifications to get started. While some companies might want a Bachelor’s degree in Marketing (or another related field), many email marketing careers begin with a simple short course.
There are plenty of career options for the skilled Email Marketer. Here are just a few:
Learning email marketing never really stops. There are always new platforms, new tools and new techniques to master. But anyone can learn the basics: you don’t necessarily need a marketing qualification or prior experience. There are plenty of online resources, too, if you’re looking to upskill in email automation, digital marketing or customer relationship management.
Our learning content is purpose built for online study and our curriculum is divided into easy-to-follow units. Each unit combines interactive webinars, 1-on-1 tutorials, group work and practical tasks. The ultimate goal is to give you the skills you need for a career in Email Marketing.
Here’s a taste of what you’ll need:
Want to learn Email Marketing? You’ve come to the right place. Read as much as you can. Ask questions. Contact one of our RMIT Online course counsellors.
RMIT Online offers a range of email marketing credentialed courses, depending on your career goals and experience. All of them are flexible, fast and verified by industry.
If you’re looking to learn the basics of Digital Marketing, try our Future Skills short courses dedicated to short, sharp, skills-based learning, such as Digital Marketing Strategy.
Direct channels like email are just one weapon in the marketer’s arsenal. There’s plenty more to learn, if you’d like to broaden your CV. Check out RMIT Online’s related courses below, including Artificial Intelligence in Marketing, Content and Social Media Marketing and Marketing Analytics and Insights.
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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.
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