DIPLOMAS
Diploma of Business (Public Relations) - 22524VIC
Domestic
Plan code:
C5400
Duration:
one year full time study
one year full time
Campus:
City Campus
CRICOS Code:
National Curriculum Code:
22524VIC
Program Structure
This qualification requires the completion of 12 units - 8 core units and 4 elective units.
C5400 Courses
C5400 Core Units - Select ALL Eight (8) Courses
ANDC5400 Elective Units - Select Four (4) Courses
Course Title | Nominal Hours | Course Code | Campus |
---|---|---|---|
Use digital media for public relations (VU22807) | 60 | MKTG8046 | City Campus |
Develop and apply knowledge of public relations industry (BSBPUB401) | 80 | MKTG8047C | City Campus |
Plan and manage public relations strategies (VU22812) | 50 | MKTG8048 | City Campus |
Manage the public relations publication process (BSBPUB501) | 45 | MKTG7980C | City Campus |
Analyse consumer behaviour (BSBMKG419) | 60 | MKTG7976C | City Campus |
Write persuasive copy (BSBWRT501) | 50 | MKTG7931C | City Campus |
Undertake project work (BSBPMG522) | 60 | BUSM7931C | City Campus |
Use advanced features of computer applications (ICTICT308) | 40 | OFFC5345C | City Campus |
Course Title | Nominal Hours | Course Code | Campus |
---|---|---|---|
Use development software and ICT tools to build a basic website (ICTWEB418) | 20 | COSC6232C | City Campus |
Interpret market trends and developments (BSBMKG507) | 50 | MKTG7932C | City Campus |
Make a presentation (BSBCMM401) | 30 | COMM5966C | City Campus |
Design user interfaces (CUADIG402) | 50 | COMM7369C | City Campus |