DIPLOMAS
Diploma of Business (Public Relations) - 22524VIC
Domestic
Plan code:
C5400
Duration:
one year full time study
one year full time
Campus:
City Campus
CRICOS Code:
National Curriculum Code:
22524VIC
Program Structure
This qualification requires the completion of 12 units - 8 core units and 4 elective units.
C5400 Core Courses
Complete ALL Eight (8) Courses
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Use digital media for public relations (VU22807) | 60 | MKTG8046 | City Campus |
| Develop and apply knowledge of public relations industry (BSBPUB401) | 80 | MKTG8047C | City Campus |
| Plan and manage public relations strategies (VU22812) | 50 | MKTG8048 | City Campus |
| Manage the public relations publication process (BSBPUB501) | 45 | MKTG7980C | City Campus |
| Analyse consumer behaviour (BSBMKG419) | 60 | MKTG7976C | City Campus |
| Write persuasive copy (BSBWRT501) | 50 | MKTG7931C | City Campus |
| Undertake project work (BSBPMG522) | 60 | BUSM7931C | City Campus |
| Use advanced features of computer applications (ICTICT308) | 40 | OFFC5345C | City Campus |
AND
C5400 Elective Courses:
Complete the following Four (4) Courses:
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Use development software and ICT tools to build a basic website (ICTWEB418) | 20 | COSC6232C | City Campus |
| Interpret market trends and developments (BSBMKG507) | 50 | MKTG7932C | City Campus |
| Make a presentation (BSBCMM401) | 30 | COMM5966C | City Campus |
| Design User Interfaces (CUADIG412) | 50 | COMM5480C | City Campus |
