Claudia Bergsdorf

Claudia Bergsdorf

Design Lecturer

Picture of red lines forming a random shape grid. Red lines are thick and picture is close up, only 6 gaps are visible. Background is grey. Lines are casting a shadow onto the grey background.

Creative director, graphic designer and illustrator with 12+ years of in-house, agency and freelance experience.

Overview

Claudia Bergsdorf has been teaching at RMIT for more than 4 years now, while continuing to work as a creative in the industry.

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Industry experience

Specialtizations are packaging, branding/brand strategy and illustration.

Claudia works for global agency am__brands, helping private clients and local agencies on a freelance basis. This work requires catering to many needs, including art direction, photoshoots or creating sleek layouts for reports.

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Research

Has completed Masters of Design and Illustration in New Zealand in 2011 with a focus on crossover literature and how it can translate into visual mediums.

Research keywords

Illustration, Crossover literature, Visual subtext

Research output summary

Arguments focusing on recurrent universal themes such as death, time and identity are integral to the continuum of crossover children’s fiction*.

Through a close reading of their favourite crossover book Ronia the Robber’s Daughter (1982), paired by correlating key moments from their personal history with identified themes, they show how this genre is able to communicate the universal and the personal. Their thesis examines how illustration can enhance the universal and the personal and thereby make the concept of the continuum explicit.

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Supervisor interest areas

  • Social issues and the role of design in communicating important data
  • Branding and brand strategy
  • Packaging

Supervisor projects

  • Teaching the 3D component of the final year capstone project
    • assisting students with their general design development
  • As a creative has mentored many junior designers in agency settings
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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.