Visual Merchandising and WorldSkills at RMIT

Student skills are on display for the world to see at the WorldSkills global competition.

WorldSkills brings together young people to compete in various vocational skills, including creative arts, information technology and construction.  

WorldSkills competitions range from regional gatherings to the international stage, where young people can showcase their skills to a wide range of industry leaders and fellow peers. Regional competitions take place every two years and showcase the talent of over 4000 students, trainees and apprentices.

Anja Siljander was one of eight RMIT Visual Merchandising students to compete in the 2019 Regional WorldSkills Visual Merchandising Competition, where she designed and produced a window display for the brand Thank You.

Anja became involved in WorldSkills at the personal invitation of her teacher, Sue Robinson.

“I decided to participate because it sounded like a great experience – I don’t think I’ll ever get another opportunity to compete in this kind of challenge, where you execute a brief in one day.”

In one day, Anja had to follow a design process that typically plays out over a period of days or weeks. In the morning, she was given a brief, including the products that needed to be incorporated into her display. From there, she entered the design phase, mapping out her idea through online research. Next she pitched to the judges, and based on their feedback, went about producing her display by making props, painting backboards, and putting together the final product.

Many of these skills put into practice at WorldSkills are taught in RMIT’s Diploma of Visual Merchandising, a one-year course that positions students for highly creative careers in retail, events, exhibitions and styling.

The largest of its kind in Australia, the diploma is based on a hands-on curriculum and led by experienced industry professionals.

Throughout her Diploma of Visual Merchandising, Anja has worked for Country Road head office and in-store, completed window installations for Pure Baby, and has been involved with a 3D prop-making company called Stage One Productions, known for their work on the Myer Christmas windows.

Anja Siljander stands in front of her visual merchandising display at the Regional WorldSkills Visual Merchandising competition 2019. Pictured: Anja Siljander stands next to her completed Visual Merchandising display.

Beyond her work experience opportunities, Anja has also refined her skills in Adobe. She entered the diploma knowing the basic functions of most programs, but will graduate with an advanced knowledge in Illustrator and Photoshop.

With ample opportunity to participate in competitions like WorldSkills and connect with prominent industry names, the Diploma of Visual Merchandising at RMIT is recognised by the industry as a design leader. 

Diploma of Visual Merchandising student works on her display for WorldSkills 2019.
Two Diploma of Visual Merchandising students work on their WorldSkills 2019 brief.

For anyone considering taking on the diploma, Anja says, “Just go for it! If you’re someone who likes to create things, then it’s the perfect course for you. By studying visual merchandising, you get exposed to so many different jobs that are available in the industry.”

Anja hopes to secure an event stylist position, where she can be in every stage of the creation process, from the initial design to the final installation phase.

 

Story: Alexandra Sayer and James Robson

Photography: James Robson

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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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