The Marketing Technology Lab is built on partnership. Partners bring real problems, data, expertise and technology; in return they gain talent, independent evidence, and a live environment to test ideas before committing to them in the real world. We work with partners in four broad ways.
Ways we partner
Education
Support your education programs and get access to industry-ready graduates and to student project teams working on real briefs in a live environment, plus an early look at emerging talent. Partners help shape what the next generation of marketing technologists can actually do.
Research
Support your independent, applied research on the problems you face, and evidence you can act on. Partners can co-design studies, contribute data and real questions, and draw on findings from a source that isn't selling a platform.
Technology
Add your technology to your live, working environment to demonstrate, test and integrate technology alongside students, staff and other partners. For technology providers, that means a credible setting to show what a tool does in practice, and future graduates trained in your tech.
Community
Join us to get a seat in the room. Support your network of industry, research and student talent, through events, forums, briefings and partner activations.
Who we partner with
The Lab is independent, tech-agnostic and non-exclusive to any vendor. That means we directly work with multiple partners and tech platforms, even those who compete directly with one another. That independence is what makes our teaching credible and our research worth trusting.
Current partners and supporters
