Associate Professor Cathy Greenfield
Details
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Department: School - Media & Communication
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Campus: City Campus Australia
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cathy.greenfield@rmit.edu.au
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ORCID:
0000-0001-6656-0543
Open to
- Masters Research or PhD student supervision
About
Cathy teaches and researches in Communication & Media Studies with an interdisciplinary focus incorporating political studies, political economy and cultural economy.
Cathy is a teacher–researcher and teaches in the undergraduate contextual stream 'Contemporary Politics & Communication'.
Cathy was long-term general editor of the interdisciplinary refereed journal Communication, Politics & Culture and her teaching and research continues this interdisciplinary theme. Cathy has authored and co-authored a wide range of articles, notably on pedagogy as a formative cultural technology, planetary pedagogies, financialisation and media, political economic literacy, media populism, and communication and sustainability; and the monographs How We Are Governed: Investigations of Communication, Media and Democracy (2014) and Media & the Government of Populations (2018).
She was a CI on the ARC funded Large Grant 'Finance Market Economists', and a CI on the ARC Linkage project 'Talking Country: Sharing Indigenous Stories of Place through Mobile Media' exploring the role of media technologies in cross-cultural engagement between Indigenous and non-Indigenous people.
Research fields
- 4701 Communication and media studies
Supervisor projects
- The Platform Supermarket: How partnerships with digital labour platforms reconfigure supermarket labour
- 3 Mar 2025
- Foucault and Changes in Anglophone Films: The Role of Shifts in Governance
- 3 Mar 2025
- Relinquishing Power: The Struggle Over Internet Infrastructure Between a Technical Community and the State in Russia
- 1 Mar 2024
- Subjects, Citizens, Journalism: The politics of communication democracy
- 10 Jan 2023
- China in the Australian Media: A Post-Foreign Correspondent Perspective
- 22 Apr 2022
- Figures of Finance: Financial Memoirs As “Books of Life, Guides for Conduct”
- 1 Apr 2021
- Regenerative: The Making of Social Media Savvy Neo-Farmers
- 21 Nov 2020
- Fetishising Language: Typography and Postfeminism in Late Capitalism
- 27 Feb 2019
- The Return of Socialist Counterpublics in a ‘Digital Age’: The Victorian Socialists’ Strategy for Organising a Counterpublic
- 1 Mar 2018
- Branding and Credibility Through the Lens of Political Public Relations in Multicultural Democracy
- 30 Jul 2015
- Storying With Groundwater: Why We Cry
- 27 Jan 2015
- Transnational investigative journalism: towards a methodological practice
- 23 Jan 2015
- Head in the Clouds: Documenting the Rise of Personal Drone Cultures
- 3 Mar 2014
- COMMUNICATING ARCHITECTURE The Rise and Demise of Nomadic work at one of NAB's Signature Buildings
- 4 Mar 2013
Teaching interests
Cathy teaches in the interdisciplinary Contemporary Politics & Communication Minor in the School of Media & Communication. The minor was developed from her research at the forefront of cultural economy, political analysis, and genealogies of communication. It focuses on the integral role played by communication technologies, actors, institutions, and rhetorics in the conduct of politics and economic life. The overarching theme of the courses and the allied research developing them from their inception in 2009 to the end of the first quarter of this century is how populations of different kinds are governed, and the formative role of media and communication technologies as part of disparate governing projects.
Cathy is a Category 1 supervisor for 6 current research postgraduates:
Past supervisions
Liam Ward, ‘Do Nothing and Do It Well: Making Radical Activist Historical Documentaries’
Bruce Berryman, ‘Radio production in the digital era: towards a new training paradigm’
Kennedy Ramojela, ‘Children’s Television in Botswana: Policy, Regulations, and Diversity in a Developing Country’
Peter Thompson, ‘“Worlds apart”? A Study of Communication, Information and Decision- making Processes Underpinning Contemporary Flows of Finance Capital’
Lucy Morieson, ‘Tracing the political development of online news: two Australian case studies’
David Nolan, ‘Howardism, media governmentality and the Hanson effect: television current affairs coverage of the Hanson phenomenon’
Alan Young, ‘A Genealogy of Graphic Design: Institutional trajectories and the constitution of design discourse in Victoria’
Chris Tatman, The only language they understand: the production and circulation of propaganda
Jessica Raschke, ‘“Riding the Ethnic Bandwagon”: Multiculturalism, Whiteness and Cultural Difference in Australian Publishing and Literature’
Mary Griffiths, ‘“Englishness”, Australia, the Intercultural, the Governmental: a Case Study of the Literary in Post-Colonial Pedagogy’
Research interests
As an interdisciplinary researcher melding a politically, economically informed STS communication and media studies approach, I have a long-term research focus in the formation and organisational and institutional government of populations. This is crystallised in a current composite project 'what is Communication Studies for in the 21st century?'. A touchstone within this project is the 'Planetary Civics' initiative in the Design & Social Context college at RMIT.
