Michaela is a lecturer in public relations and communication with RMIT's School of Media and Communication.
Michaela is a lecturer in public relations and communication with RMIT's School of Media and Communication. Her qualifications span communication, business, marketing communication and public health and she also offers more than ten years' experience across a range of communications roles. She is both a fellow of the Higher Education Academy and a member of the Public Relations Institute of Australia.
As an educator, Michaela brings enthusiasm, the desire to make a difference, and motivation to continue improving her work. She has teaching experience as a unit coordinator, lecturer and tutor at under-and post-graduate levels.
As a researcher, Michaela has a proven track record of academic research and scholarship - her work has been published in internationally recognised peer-reviewed journal articles, as invited book chapters, and presented at national and international conferences.
Michaela is available for honours, masters and PhD supervision in topics aligned to her research interests as well as industry-based research.
- Contemporary social issues that implicate communication practice, organisations and the wider community.
- Past research has investigated the promotion of unhealthy foods and beverages to children and adolescents and the presence of publicity material in commercial television news.
- Current research interests centre on public relations and communications ethics, health communication, and the use of social media for health advocacy purposes.
- Critical theory; qualitative methods and methodology.
- IZN001—Principles and Practices of University Learning and Teaching, QUT (2018)
- PhD, Deakin University (2010 - 2015)
Thesis titled: Unhealthy food promotion to under 18s: Deeper insights, new interpretations.
- Bachelor of Communication (Professional Communication) (Honours), RMIT University (2006 - 2008), First Class
Received Vice-Chancellor's List Award, awarded to top two per cent of graduating students.
- Bachelor of Business (Communication/Advertising), QUT (1996 - 1998), Graduated with Distinction.
Michaela worked in industry for more than ten years in a variety of communications roles. Organisations Michaela has worked for include BP Australia, Victorian and Commonwealth Government departments, Diabetes Queensland, the Medical Protection Society.
Prior joining RMIT Michaela worked as a lecturer at the Queensland University of Technology.
- Mehta, A.,Murray, S.,McAndrew, R.,Jackson, M.,Tippett, V. (2022). Encouraging evacuation: The role of behavioural message inputs in bushfire warnings In: International Journal of Disaster Risk Reduction, 67, 1 - 14
- Ryder, M.,Brennan, L.,Parker, L.,Lockrey, S.,Verghese, K.,Francis, C.,Hill, A.,Langley, S.,Phan, T.,Jackson, M.,Chorazy, E. (2021). Consumer Perceptions of the Role of Packaging in Reducing Food Waste In: Fight Food Waste Cooperative Research Centre Adelaide, Australia
- Langley, S.,Parker, L.,Phan, T.,Brennan, L.,Verghese, K.,Lockrey, S.,Hill, A.,Francis, C.,Ryder, M.,Jackson, M.,Chorazy, E. (2021). Consumer Perceptions of the Role of Packaging in Reducing Food Waste: Pack Information Interviews: Insights Report In: Fight Food Waste Cooperative Research Centre Adelaide, Australia
- Jackson, M.,Brennan, L.,Parker, L. (2021). The public health community’s use of social media for policy advocacy: A scoping review and suggestions to advance the field In: Public Health, 198, 146 - 155
- Micallef, D.,Brennan, L.,Parker, L.,Schivinski, B.,Jackson, M. (2021). Where Do Online Games Fit into the Health Behaviour Ecology of Emerging Adults: A Scoping Review In: Nutrients, 13, 1 - 25
- Brennan, L.,Parker, L.,Lockrey, S.,Verghese, K.,Chin, S.,Langley, S.,Hill, A.,Phan, T.,Francis, C.,Ryder, M.,Jackson, M.,Sherman, A.,Chorazy, E.,Alessi, N. (2021). The Wicked Problem of Packaging and Consumers: Innovative Approaches for Sustainability Research In: Sustainable Packaging, Springer, Singapore
- Langley, S.,Phan, T.,Brennan, L.,Parker, L.,Jackson, M.,Francis, C.,Lockrey, S.,Verghese, K.,Alessi, N. (2021). The Good, the Bad, and the Ugly: Food Packaging and Consumers In: Sustainability, 13, 1 - 24
- Jackson, M. (2020). Ethical Challenges Associated with Social Marketing Communication In: Social Marketing and Advertising in the Age of Social Media, Edward Elgar, United Kingdom
- Jackson, M.,Parker, L.,Brennan, L.,Robinson, J. (2020). Balancing benefits: evidence-based guidelines for school-banking programmes In: International Journal of Bank Marketing, , 1 - 31
- Jackson, M. (2015). Marketing ethics in context: The promotion of unhealthy foods and beverages to children In: Handbook on Ethics and Marketing, Edward Elgar Publishing, Cheltenham, United Kingdom
2 PhD Current Supervisions
- Review of Marketing for School Banking Programs: Literature review on the impact of marketing by banks to students participating in Australian school banking programs. Funded by: Australian Securities and Investments Commission Contract from (2018 to 2020)