Dr Michaela Jackson

Michaela is a lecturer in public relations and communication with RMIT's School of Media and Communication. Her qualifications span communication, business, marketing communication and public health and she also offers more than ten years' experience across a range of communications roles. She is both a fellow of the Higher Education Academy and a member of the Public Relations Institute of Australia. 

As an educator, Michaela brings enthusiasm, the desire to make a difference, and motivation to continue improving her work. She has teaching experience as a unit coordinator, lecturer and tutor at under-and post-graduate levels. 

As a researcher, Michaela has a proven track record of academic research and scholarship - her work has been published in internationally recognised peer-reviewed journal articles, as invited book chapters, and presented at national and international conferences.

Michaela is available for honours, masters and PhD supervision in topics aligned to her research interests as well as industry-based research.

Research interests

• Contemporary social issues that implicate communication practice, organisations and the wider community.
• Past research has investigated the promotion of unhealthy foods and beverages to children and adolescents and the presence of publicity material in commercial television news.
• Current research interests centre on public relations and communications ethics, health communication, and the use of social media for health advocacy purposes.
• Critical theory; qualitative methods and methodology.

• IZN001—Principles and Practices of University Learning and Teaching, QUT (2018)
• PhD, Deakin University (2010 - 2015)
  Thesis titled: Unhealthy food promotion to under 18s: Deeper insights, new interpretations.
• Bachelor of Communication (Professional Communication) (Honours), RMIT University (2006 - 2008), First Class
  Received Vice-Chancellor's List Award, awarded to top two per cent of graduating students.
• Bachelor of Business (Communication/Advertising), QUT (1996 - 1998), Graduated with Distinction.

Michaela worked in industry for more than ten years in a variety of communications roles. Organisations Michaela has worked for include BP Australia, Victorian and Commonwealth Government departments, Diabetes Queensland, the Medical Protection Society. 

Prior joining RMIT Michaela worked as a lecturer at the Queensland University of Technology.