Fuming Jiang

I am the Professor of International Business (Management) and was the Head of the Department of International Business & Innovation and Entrepreneurship (2021-2025) in The School of Management at RMIT University. Previously, I was in various leadership roles including Head of School, Deputy Head of School, School Research Director, Discipline Lead, and MIB Program Director at Curtin University. Prior to these roles, I held positions as Associate Professor of Strategy (International Business), Associate Director of Centre for Asian Business and Chair of Research Committee at the International Graduate School of Business, University of South Australia. During six years of his academic career at the ANU College of Business and Economics, The Australian National University, he held the posts of Deputy Head of School, Chair of Education Committee, Discipline Convener of International Business, and Lecturer and Senior Lecturer in International Business, etc. Born in China, he worked as a Pharmacist at the People's Hospital of Jiangsu Province in China specializing in Traditional Chinese Medicine.

I earned a Ph.D. in International Business/Strategic Management in 2002. My PhD thesis examined foreign direct investment (FDI) entry strategies of multinational pharmaceutical enterprises into China. My research has since focused on FDI decisions and strategies of multinational enterprises (MNEs) operating in and from China. My research work has appeared in international business/management journals such as Journal of International Business Studies (JIBS), Journal of Business Ethics, Journal of World Business, Global Strategy Journal, Management International Review, International Business Review, and Journal of International Management, among others.

My notable contributions to the theoretical development and extensions are aligned with three literature bodies in the field of FDI and MNEs including liability of localness, FDI entry mode decision, managerial global mindset, and knowledge acquisition from international joint ventures (IJVs). 

I am among the pioneering researchers who introduced and developed the Liability of Localness (LOL) perspective related MNE theory (Jiang & Stening, 2013; Perez-Batres & Eden, 2008; Un, 2016). LOL, as a parallel perspective of the Liability of Foreignness (Hymer, 1960/1976; Nachum, 2003; Zaheer, 1995) that has been a building block of MNE theories since 1960's, may challenge the fundamental assumptions of MNE theories and provide alternative explanations to the natural of competition and cooperation between MNEs and local indigenous firms, and thus, the MNE theories. 

I have been a major contributor to the literature on understanding how state-ownership may affect FDI entry mode choices of MNEs (e.g., Cui & Jiang 2009, 2010, 2012) and how the global mindset, a critical aspect of micro-foundation perspective, of decision-makers of MNEs may affect how the decision-makers process available information and reach at their FDI decisions, consequently affectiong organizational outcomes (e.g., Jiang, Ananthram, & Li, 2018; Jiang, Travaglione, & Liu, 2021; Jiang, Ananthram, & Peng, 2026).

His recent work published in JIBS (Jiang, Liu, & Li, 2023) develops a "Three-Dimensional Attachment" framework, i.e., "interpersonal attachment, interorganizational attachment, and person-organizational attachment", which offers us with an effective framework to understand the nature of the relationships, commitments, and exchanges among the individual boundary spanners, MNE subsidiaries, and MNE headquarters. 

In recent years, I have extended my research interest to examining how managerial global mindset, a cognitive capability of managers, shapes managers' decision-making process arriving at strategic internationalization decisions and performance for their firms. Example of work include "global mindset and entry mode decisions" (Jiang, et al., 2025; https://doi.org/10.1007/s11575-018-0348-0), "global mindset and headquarters-subsidiary relationships" (Jiang, et al., 2021; https://doi.org/10.1016/j.jbusres.2021.08.002), and "Paradoxical FDI strategies, subsidiary financial performance, and managerial global mindset" (Jiang, et al., 2026). 

   
I am an Associate Editor of the Journal of Business Research and serving on the Editorial (Review) Boards of Journal of International Business Studies, Journal of Management Studies, Journal of World Business, Management International Review, and Asia Pacific Journal of Management. I won The JIBS Best Reviewer Award in 2026.