When does ad-targeting become creepy?

Designed for all levels of experience, this expert-led masterclass will unpack the targeted marketing practice of personalisation.

Ever wondered how Spotify knows exactly the right music to play for your current mood, or how Netflix gives you ads based on actors you like? This is personalisation, a business tool powered by complex ecosystems of data. But when does this technology go too far and become a breach of privacy?

What to expect:

  • Expert insights into how personalisation uses data to target specific users
  • Examples of personalisation in practice and the ethics involved
  • The trade-offs between convenience and privacy
  • The future of personalisation  

Join Dr Jason Pallant, Director of RMIT’s Marketing Technology Lab, on Thursday 7 May and explore the personalisation privacy paradox and its implications for both businesses and us as consumers. Register now to save your place in the masterclass.

Speakers

Dr Jason Pallant Dr Jason Pallant

Dr Jason Pallant is Director of RMIT’s new Marketing Technology Lab, a world-leading facility at the forefront of research and applied teaching on emerging technologies in business and marketing. 

Jason regularly shares his research with public audiences as a keynote speaker and commentator, featured author for Inside Retail, and judge for retail industry awards hosted by Inside Retail and the National Retail Association. Since 2023, Jason has been named on Re:Think Retail’s annual Top Retail Expert list globally– one of only two Australian academics to be included. 


Register for the masterclass now


When does ad-targeting become creepy?

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